Hoteliers To Reap Benefits Of CHIEF’s Professional Development Sessions

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Workshops Designed To Develop Analytics, Leadership Skills at the Caribbean Hospitality Industry Exchange Forum (CHIEF)

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Our goal is to provide educational opportunities that enhance our members’ effectiveness and ultimately their bottom line.

Prior to the opening of the Caribbean Hospitality Industry Exchange Forum (CHIEF), the Caribbean Hotel & Tourism Association (CHTA) is offering two professional development courses for hotel employees designed to develop their performance analytics and leadership skills and add value to overall hotel marketing and operations.

CHTA members and non-members can register for the Certification in Hotel Industry Analytics (CHIA) workshop, which is jointly offered by the American Hotel & Lodging Education Institute (AHLEI) and STR (Smith Travel Research), and Florida International University’s (FIU) Leadership for Service Excellence workshop. Both sessions are offered on Oct. 2, 2015 from 8 a.m. - 4:30 p.m. at El Conquistador Resort, A Waldorf Astoria Resort, in Puerto Rico.

"CHTA is pleased to partner with STR/AHLEI and FIU to offer two of the industry’s most popular courses at a substantial discount and in the region. Our goal is to provide educational opportunities that enhance our members’ effectiveness and ultimately their bottom line,” said CHTA President Emil Lee.

“The STR/AHLEI data analytics certification equips owners, managers, industry researchers, yield management and marketing professionals with the skills to better plan, manage and enhance their performance. The FIU Leadership for Service Excellence workshop helps top management to better engender a culture of exceptional service within their company," said Lee

The Certification in Hotel Industry Analytics Workshop is currently the only certification for hotel and tourism industry professionals focused on analytics. Course objectives include: learning how to analyze hotel industry data and make strategic inferences based upon the analysis; determining how data can be used to interpret and plan accordingly; and understanding benchmarking and performance reports. Registration is US$300 for the workshop, which is a 50% discount for CHTA members, and includes the workshop, materials, the exam and lunch. Registration is available via

The Leadership for Service Excellence Workshop is offered in conjunction with FIU’s Institute for Hospitality and Tourism Education and Research (ITHER), the exclusive educational partner for CHIEF. The workshop will teach staff how to determine guest expectations, coach employees for performance improvement, and integrate recovery efforts into overall operations. CHTA members pay US$150 and non-members are charged US$175. Registration is available via

CHIEF, scheduled for Oct. 2-4, 2015, will bring together global leaders with regional expertise to share insight with Caribbean hoteliers and other tourism and hospitality providers.

CHIEF offers peer-to-peer exchange sessions in Operations, Sales & Marketing, and Sustainability which are focused on helping businesses to generate revenue, reduce costs and become more efficient. Hoteliers will walk away with practical business tips and best practices for tackling operational and marketing challenges. The educational tracks will be led by experts from a variety of travel, tourism and hospitality industry segments featuring round-table panels.

CHIEF is organized with the support of Hosts Interval International and MasterCard; platinum sponsors Cable and Wireless and Travelzoo, gold sponsors Adara, Ask Me, Choice Hotels International, Expedia, JackRabbit Systems Inc., OBMI, Sojern, STR, The New York Times, travAlliancemedia and World Media.

CHIEF registration and complete event details are available at To register, email events(at)caribbeanhotelandtourism(dot)com or call 786-476-8623.

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Joshua Kahn
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