The Search Monitor Expands Ad Monitoring Coverage to Include Yahoo Mobile

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The enhanced mobile coverage gives online marketers another tool for understanding the ad strategy and performance of their competitors and affiliates.

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Yahoo Mobile has grown to become the web’s third-biggest mobile ad network.

The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today announced it had expanded its mobile ad monitoring coverage to include Yahoo Mobile.

“Yahoo Mobile has grown to become the web’s third-biggest mobile ad network,” explained Lori Weiman, CEO of The Search Monitor.

“Yahoo reports that its mobile ads are seen by more than 500 million monthly unique visitors and advertisers are spending more than $1 billion annually on its mobile ads. It’s essential that advertisers study and learn from this network’s mobile ad activity.”

As a result of the platform update, online advertisers can now select Yahoo Mobile when running an ad monitoring campaign for any competitor, industry leader, affiliate, or re-seller.

Advertisers can gain insights into key mobile performance indicators such as Market Share, Ad Copy, Ad Rank, Popular Offers, and the Search Marketing Visibility Score (SMVS). Further, the new mobile coverage applies to The Search Monitor’s reports on affiliate monitoring, trademark usage, and brand protection.

Weiman elaborated on how to use Yahoo’s mobile ad data: “If you’re not monitoring Yahoo’s mobile ads, you’re missing out on opportunities to outperform competitors, borrow best practices from the more seasoned mobile advertisers, and catch potential affiliate violations.”

Company officials added that the Yahoo data can also be compared with Google Mobile data to identify how advertisers adjust their strategy for each engine.

The Search Monitor encourages online advertisers to visit its website to request a demo of the data captured on Yahoo Mobile advertising and how it can be used to improve mobile ad performance.

About The Search Monitor
The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more, please visit

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