Squeeze In Franchising Launches with Eight Units: Las Vegas Area Developer Kicks Off Established Brand's Rapid Growth Trajectory

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Company seeks to dominate high end breakfast / lunch category

Squeeze In

We’ll be moving fast to capitalize on the momentum of the brand in Nevada as we catapult and help position it for continued expansion throughout the west coast.

Longtime west coast regional breakfast and lunch concept, Squeeze In, home of the Best Omelettes On The Planet® has launched its franchise brand with an area development encompassing Clark County, Nevada. The Las Vegas metro area development deal calls for eight franchise locations of the wildly popular breakfast and lunch restaurant.

Area Developers Chris Lowe and Dina Gonzalez of Reno, Nevada, plan to build up to three locations personally and are already working with potential investors for the remaining five units in their initial area. “We’ll be moving fast to capitalize on the momentum of the brand in Nevada as we catapult and help position it for continued expansion throughout the west coast,” Chris Lowe said. “We have deep roots in the restaurant franchising business. We knew upon introduction to the Squeeze In, this company has everything it takes to become a major national brand. We started scouting locations in Vegas before we even closed the deal.”

Lowe literally grew up in the restaurant franchise business as the son of an early partner in the Straw Hat Pizza franchise. The chain grew to approximately 200 company and franchise units and was sold in 1987 while Chris was in college. “I was impressed with the Squeeze In from the moment I set foot in the first location. Solid operations, excellent service and food are all part of the fabulous experience we have each time we go to Squeeze In. Going into this business was a no-brainer for us!” Lowe added.

Featured on the Food Network’s Throwdown with Bobby Flay, in The New York Times, Fox Business News, Business News Daily and many more, the franchise company and five corporate locations is owned by Gary and Misty Young and family partners Shila and Chad Morris.

A family business since 1974, currently with five locations throughout northern Nevada and California, the Las Vegas metro locations will be the first franchises in the family owned chain.

Squeeze In features dozens of unique omelette combinations, even drawing attention from celebrity chef, Bobby Flay, who featured the company on The Food Network’s Throwdown with Bobby Flay! The company is regularly voted Best Breakfast in regions where its original locations exist and has been featured in The New York Times twice, Fox Business News twice, The San Francisco Chronicle and many other media.

Squeeze In restaurants are open daily from 7 a.m. to 2 p.m. Follow Squeeze In on Twitter, Facebook, Google+ and YouTube and join the EggHead Breakfast Club to receive Squeeze In special offers and promotions.

About Squeeze In

With 5 locations in Truckee, California, Reno (2), Sparks, Nevada and Redwood City, California, the Squeeze In serves the Best Omelettes On The Planet ® as well as eggs benedict, celebrity chef inspired French toast, pancakes, breakfast burritos, and a vast assortment of unique sandwiches, salads, burgers, burritos and homemade soups. The Squeeze In also serves a wide variety of gluten-free, vegetarian and vegan menu items. For more information, visit http://www.squeezein.com.

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Misty Young
since: 06/2009
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