Businessman to walk across the Serengeti to raise money for anti-poaching in Africa

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A Manchester businessman & his wife are trekking 400km across the Serengeti National Park in Africa to raise money and awareness for anti-poaching.

Paul and Lisa will be the first Westerners to walk the entire distance of the Serengeti.

11th September 2015
For immediate release

Business man to trek across the Serengeti to raise awareness for anti-poaching

The recent death of Cecil the Lion has shocked millions around the world and is a stark reminder that poaching is a massive threat to African wildlife.

A Manchester business man who was so moved by the news has decided to trek across the entire Serengeti in order to raise awareness and funds for anti-poaching in Africa.

Paul Naden is a successful businessman who has decided to sell his business interests to dedicate his time to supporting anti-poaching efforts. Paul and his wife Lisa Norgren have launched Seeing Red, a charity to tackle animal poaching in Africa.

The trek will begin on Saturday 12th September and will take 12 days. It will see them walk over 400km in blistering heat, passing through the very home of the animals they wish to save.

We believe Paul and Lisa will be the first Westerners to walk the entire distance of the Serengeti, their journey will see them start at the Maasai Mara National Park in Northern Serengeti to the Grumeti Game Reserve in South West Serengeti.

The aim of the trek is to raise £50,000 which will go towards providing rangers with specialised equipment including anti-poaching units.

If our generation does not act quickly many of these animals will be extinct by the next generation, a fact which really motivates Paul.

Paul said: “I am sure I was not alone in feeling absolute horror when I leant the horrific fate of Cecil the lion but Cecil’s story is just one of the many thousands of poaching stories that happen each year in Africa.

I felt compelled to do something hence the walk, the decreasing numbers of wildlife are terrifying and the time has come to make a change.”


Notes to editor:

  • Paul is hoping to raise £50,000 through his JustGiving page within a month.
  • Paul is a father of four from Cheshire
  • Paul and Lisa will be joined by Arctic explorer Johan Ernst Nilson and two Massai Mara tribe elders who will lead them in their expedition.
  • SeeingRed is the name of the charity to reflect the mission and the blood on the poacher’s hands.
  • Money will be spent on training, vehicles, VHF radio’s, specialised boots and uniforms and night-vision binoculars in the aim to prevent future poaches.
  • Animals which live in the Serengeti include leopards, cheetahs (vulnerable), African elephants (endangered), black rhinoceros (critically endangered) hippopotamus and giraffe.
  • 100% of the funds raised will go towards fighting the source of the poaching problem. Paul has covered all costs involved in the trek.

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Emma Burne

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Georgia Dunning
Seeing Red
+44 7429245293
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