Search Optics Expands Global Presence Into Australia

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Search Optics Will Leverage Its 15 Years of Experience to Help Australian Dealers Capture More of the New Vehicle Sales Swing

Search Optics®, a leading digital marketing provider with expertise in the automotive industry, today announced the opening of a new office in Sydney, Australia as part of its ongoing international growth and expansion. Operations in the country will be overseen by Steve Traplin, general manager, responsible for expanding Search Optics’ products and services to market in the region. This new expansion into Australia follows quickly on the heels of Search Optics’ recent launches in São Paulo, Brazil and Toronto.

“Search Optics has been moving swiftly into new markets in need of integrated digital marketing solutions,” said Traplin. “With the strong shift to mobile as part of the shopping experience, it is more important than ever for dealers to adopt a mobile-first approach to digital marketing if they want to drive sales leads and new opportunities.”

“While other players in our space struggle to expand internationally, Search Optics is a nimble player with a robust portfolio of digital marketing services that we can quickly scale and localize to accommodate international markets,” said David Ponn, CEO of Search Optics Global.

After travelling for two years through Europe in a combi van, Steve returned to Australia to embark on his career and gained nearly twenty years experience working with SMEs. His background of over ten years in senior sales leadership, business transformation, and digital marketing — both in Australia and internationally — has helped many SMEs achieve their business goals. Upon seeing the exciting global journey that Search Optics is undertaking, Steve joined the company earlier this year to launch and develop the business in his native Australia.

Better Lead Generation
Search Optics aims to improve lead generation and conversion rates. This is accomplished with its flagship technology, Blueprint, an integrated digital marketing platform that harnesses cloud-based and responsive web design, as well as their team of marketing experts.

Blueprint makes it easy to create, localize and scale highly engaging mobile-first websites that offer rich experiences and functionality on any device. As well as leverage compelling content on web and mobile sites, which is increasingly critical to boosting SEO and organic rankings—the highest performing piece of the marketing pie that generates phone and email leads.

With the most Google certified employees in their category and a Google AdWords Premier SMB Partner, Search Optics dedicates an on-the-ground team of marketing experts to continuously monitor, analyze and optimize digital marketing campaigns on the fly to achieve the best ROI.

Mobile-First Strategy Boon for Dealers Globally
In 2014, mobile device use by in-market auto shoppers increased 35 percent year over year. Potential customers are using smartphones and tablets to research and compare cars and deals. To accommodate this shift, a mobile-first perspective is required in digital marketing.

Search Optics works globally with more than 1,000 auto dealers and OEMs, approaching lead generation from a mobile-first perspective using Blueprint. According to The Social Media Hat, nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices, making a mobile-first marketing strategy, backed by real people, essential. On average, after switching to Blueprint responsive design, necessary for a mobile-first experience, dealers experience a 36 percent average lift in conversion rate and 19 percent average lift in lead volume.

About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Aliso Viejo, Toronto, Montreal, Sydney, São Paulo, Dublin and London with field locations in major markets throughout the U.S. and Canada. For more information, please visit You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.

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Jacob Nahin
Ogilvy Public Relations
+1 310-280-2470
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