Simparel Appoints Denny-Lybbert to New Strategic Account Management Position

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Gene Denny-Lybbert brings more than three decades of fashion and sewn products industry experience to his new role of Strategic Account Manager for the South and Midwest regions. His track record of helping companies adopt software and IT solutions will support Simparel clients in their pursuit of growth and profitability.

Simparel, Inc. (, the innovator in next-generation information technology for the fashion and other soft goods industries, has appointed Gene Denny-Lybbert to the position of Strategic Account Manager. Leveraging his 30-years of experience in the apparel and sewn products industries, he will market the full line of Simparel® product development, supply chain, shop floor, warehouse and other enterprise management solutions across the South and Midwest regions. Gene will continue to work from his Atlanta area base.

“We are pleased to have Gene as a member of the Simparel team,” said John Robinson, Simparel Senior Vice President of Sales & Marketing. “His track record of success in the application of technology for fashion and sewn products design, development, manufacturing and other processes will bring great value to our clients. We are confident that he will quickly position us to grow our ERP footprint and launch our new real-time shop floor control solutions in these strategic regions. I hope you will join me in welcoming Gene.”

Denny-Lybbert most recently served as a Senior Business Analyst for childrenswear leader Carter’s Inc., where he participated in selection and implementation of an enterprise PLM solution and held responsibility for design and production CAD systems. After beginning his fashion career as a patternmaker and product development manager, he held a variety of applications support and account management roles with Lectra, Gerber Technology and Computer Generated Solutions (CGS). Over his career, he has helped a wide range of apparel, retail and sewn products companies achieve significant business improvements through CAD/CAM, PLM, ERP and other technologies and related processes.

“I am excited with the opportunity to contribute to the strong growth that Simparel is experiencing,” added Denny-Lybbert. “This position provides me with the perfect platform to use my industry experience and success in helping brands, manufacturers and retailers achieve the business improvements they need to expand growth and profitability. I look forward to representing Simparel with both our current and new industry contacts.”

Gene holds a bachelor’s degree in fashion design from American Intercontinental University.

About Simparel
Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. The Simparel Enterprise Solution provides global process visibility, control and collaboration by combining traditionally independent Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements and Manufacturing Planning (MRP), Electronic Data Interchange (EDI), Warehouse Management (WMS) and other productivity tools into a single, fashion-focused business system.

The fully integrated end-to-end functionality of Simparel keeps teams and vendors working on the same page. Real-time visibility into product development, orders, inventories, production and supply chain processes enables users to make more informed decisions - faster - across the entire business. The next-generation Simparel software architecture is simpler to deploy and offers greater scalability, performance and total cost of ownership than traditional enterprise solutions. Clients routinely report cost reductions and increased agility and responsiveness across their product development, sourcing, manufacturing, distribution and other business processes with Simparel. For more information, visit

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Simparel is a registered trademark of Simparel, Inc.
All other trademarks and service marks are the property of their respective owners.

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