Internet 2.0: Mediaplanet Launches “Manufacturing in America” Campaign, Inspiring Businesses to Invest in the United States Workforce

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September 25, 2015 – Mediaplanet today announces distribution of its third cross-platform edition of “Manufacturing in America.”

While studies indicate that by 2018 it will be 2 to 3 percent cheaper to manufacture raw materials in US rather than in China, 80 percent of manufacturing employers are still reporting an inability to find the skilled labor they need. Furthermore, with over 10,000 baby boomers retiring daily, the U.S. must work to fill the 2.2 million manufacturing jobs opening between now and 2022.

In light of such numbers, this campaign encourages manufacturers to invest in the American workforce along three fronts: highlighting benefits of advancing recruiting, the training and the implementation processes within this economic sector to develop a new labor force, which will continue to revolutionize the supply chain process and benefit everyone from producers of raw materials to retail-end consumers.

The print component of “Manufacturing in America” is distributed within this Friday’s edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 viewers across the nation. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Executive producer and host of CNN's “Somebody's Gotta Do It,” as well as star of Discovery's “Dirty Jobs,” Mike Rowe graces the cover of this publication. In the feature op-ed, Rowe reflects on years of experience in the field of skilled labor, making his case for young Americans either on the fence about or completely forgoing the idea of a career in manufacturing.

This campaign was made possible with the support of The National Association of Manufacturers, National Institute of Standards and Technology, Penny Pritzker, Secretary of Commerce, CNN, Shell, 3M, Freightview, Local Motors, Llamasoft, Caterpillar, Ford Motors, Autodesk, Zurich NA, Wind River, llamasoft, Penn State University College of Engineering, Freightviews, Mike Rowe & mikeroweWORKS, Foundation, Harry Moser & The Reshoring Initiative, Saint-Gobain, SME, Strategic and Competitive Intelligence Professionals, American Welding Society, The Alliance for American Manufacturing, Association for Manufacturing Excellence, Women in Manufacturing, The Association for Manufacturing Technology, Made in America Movement, Manufacturing Institute and The Institute for Supply Management

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Abraham Freedberg

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