We’re offering companies a way to monetize in mobile without relying solely on ads, and we’re enabling amazing new user experiences that consumers love.
New York, NY (PRWEB) October 01, 2015
Button, the leading Contextual Commerce platform connecting the mobile app economy, today announced at TAP Conference the launch of the Button Marketplace, enabling brands and developers to easily connect their apps to the fastest growing companies in mobile commerce.
Button also announced a list of new partners in the Marketplace, including category leaders Airbnb, OpenTable, Ticketmaster, Delivery Hero (and UK subsidiary, hungryhouse), and extended support for existing Button partners Uber, Resy, GLAMSQUAD, delivery.com, Drizly, Parking Panda, Quandoo, Zeel and ZIRX, among others. Unlocking immediate access to these great brands is one of the platform’s most powerful components.
As part of Button’s Marketplace launch, partnerships between apps announced at TAP Conference include: OpenTable and Foursquare, which was announced on Wednesday; Airbnb and GoEuro; and Resy and the Miami Dolphins.
Contextual Commerce is the intelligent matching of purchase intent in one app to the services that can fulfill it in another app. In the post-search mobile world, intent is fragmented and originates everywhere. Button gives brands the power to tap into this intent and monetize their experiences through commerce. This user-friendly approach connects the apps where people spend time with those where they spend money.
Button’s Marketplace makes contextual connections between apps simple for developers and beautiful for consumers, and opens new channels of revenue through commerce while increasing user engagement. For companies that want to bring their current web partnerships to mobile, or for those looking for the fastest way to connect and monetize other complementary experiences, Button’s platform provides the fastest and simplest path to success.
“With our devices being always-on, always-connected commerce engines, a transaction is always just a button tap or two away,” said Michael Jaconi, Co-Founder and CEO, Button. “By bringing these leading mobile companies into one Marketplace and enabling connections to them in minutes, we’re offering a revolutionary new way to monetize consumer intent. We’re offering companies a way to monetize in mobile without relying solely on ads, and we’re enabling amazing new user experiences that consumers love.”
Button is the leading Contextual Commerce Marketplace, powering connections into the mobile app economy. Button’s platform enables brands and developers to monetize their mobile experiences through commerce, commercializing user intent by connecting them to the companies that can satisfy it. The company was founded in 2014 and is based in New York City. Button has raised more than $14 million in seed and Series A funding from Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice, Vayner/RSE and others.
“By integrating into Button’s Marketplace of apps, we’re able to reach new users in a relevant and meaningful way. As evidenced by our open API, we’re big believers that open and shared platforms represent a winning approach to local commerce.” - Jed Kleckner, CEO
"In the UK market we want to ensure hungryhouse is on the cutting edge of technology. With that in mind, it seemed only right that we are one of the first companies in Europe to partner with Button, so that we can be more relevant to our customers. This exciting new partnership means that hungryhouse can be present in more interactions with our customers, or potential customers than was previously possible. Not only will this enable us to grow our business faster, but we can now also be more relevant with our customers existing behaviour. Linking with established brands will enable us to grow at an ever increasing rate with the best product offering, so we remain the easy way to takeaway." - Scott Fletcher, hungryhouse, CEO
“We see the distance between the consumer and what they want being constantly shortened. What Button’s ecosystem allows Drizly and other companies to do is flatten awareness, consideration and intent into a seamless inter-app connection giving consumers exactly what they want, when and where they want it." - Nick Rellas, Co-Founder and CEO
“At Foursquare, our goal is to help people find great experiences, wherever they are in the world. Our partnership with OpenTable allows people to book a reservation, which is often a complementary step in that journey. Working with Button has allowed us to simplify the experience for both our users and our development team. We've made the process of finding and booking a great meal a few taps closer.” - Mike Harkey, VP of Business Development
“GLAMSQUAD is thrilled to collaborate with Button and looks forward to seamlessly integrating across their platforms. This partnership will create opportunities for exposure to new audiences and take advantage of synergies created by Button’s network of partners.” - Alexandra Wilkis Wilson, GLAMSQUAD Co-Founder & CEO
“The Dolphins are excited to be the first sports team with Button integration. We are excited to be some of the first movers within the space as we are always looking at innovative ways to create unique experiences for our fans.” - Tery Howard, Senior Vice President & Chief Technology Officer
“Everything we build is built for our customers, including our partnership strategy. It was a natural next step in our company vision to work with Button and their partners. Through this smart-connection mobile experience, SquadUP users can buy tickets to next week’s film festival and reserve parking in one place. Discovery, reservation, payments, and even access are moving toward this all-in-one, in-app user experience, and this partnership is just the beginning for making that happen for consumers.” - Nick Miller, Co-Founder and CEO
“Button has been a tremendous partner for us, having helped realize the cross-platform commerce and collaboration opportunities that context provides. When apps like Uber and Resy are linked, the ultimate winner is, of course, the end user, who has made a reservation and arrived at the restaurant in five taps on their mobile device.” - Ben Leventhal, CEO
“Fans are gravitating to apps for discovery. With more than 50% of traffic to Ticketmaster being mobile, we understand the importance of mobile commerce. Ticketmaster wants to be there at the moment of discovery and make it easy and safe to buy tickets. Button helps provide the connective tissue between discovery and transaction, and we’re excited to partner with them.” - Dan Armstrong, VP & GM, Distributed Commerce
"We are excited to join the Button platform. Button's seamless app integration and innovative technology will introduce Zeel to a greatly expanded audience of potential customers and Zeel Massage fans." - Samer Hamadeh, Founder and CEO
Jennifer Stephens Acree