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A-lign Redefines Its Identity With Brand Relaunch
  • USA - English


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Oct 02, 2015, 13:00 ET

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Tampa, FL (PRWEB) October 02, 2015 -- A-lign, a nationwide security and compliance solutions firm, has completely re-branded its identity from the ground up. A-lign was founded by Scott Price and Gene Geiger, two former “Big 4” executives who each have over 20 years of technology and security auditing experience.

“I am elated to see how far A-lign has come, and to share and demonstrate the power behind our new brand,” explains A-lign Managing Partner Scott Price.

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In the past 6 years, the company they built has transformed into one of the nation’s preeminent successful professional services firm, striving to set the bar that others aspire to meet. This re-branding is the next evolution for a company ready to bring its image and culture into alignment with the dynamic sum of its parts.

“I am elated to see how far A-lign has come, and to share and demonstrate the power behind our new brand,” explains A-lign Managing Partner Scott Price. “I am thankful for where we’ve been and excited how this new brand will allow A-lign and its extraordinary people to achieve our clients’ goals.”

In early 2015, Scott and Gene understood that their company – which had experienced an internal transformation through growth in clientele, services, and professionals – was due for a new business identity. Staffed by over 40 of the best people in the business, A-lign was expanding its already broad international footprint, but the company lacked a unifying image and culture to empower this growth.

The road to reinvention began with 8 hours of strategic planning focused on identifying and cultivating the pillars of A-lign’s company culture. Scott and Gene landed on a set of company values that now serve as core tenets in how A-lign does business, a legacy-defining big vision to bring purpose and direction to the team, as well as a mission – or core purpose – that can be summed up in a single word: Dedication.

These cultural foundations fueled the creative process that allowed Scott and Gene to discover and foster the new A-lign brand identity. An information or security audit can feel a lot like climbing a mountain – it can be difficult, stressful, and easy to lose your way. A-lign partners with clients on this mission, helping them reach this summit and navigate the next leg of their journey.

The mountain-climbing analogy perfectly embodies who A-lign is, what A-lign does, and what clients can expect. As Todd Skinner once said, “We cannot lower the mountain, therefore we must elevate ourselves.” A-lign elevates its clients, its people, and the very industry itself.

A-lign has just announced the formal launch of its new brand. Visit A-lign.com to see and read about the transformation. We also welcome you to reach out directly to A-lign to learn more about how they navigated their own mountain, and what it took to reach the summit.

Andy Montoya, [email protected], http://www.a-lign.com, +1 (888) 702-5446 Ext: 143, [email protected]

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