With this investment, DashBid will be able to leverage the technology we have developed for desktop and mobile video and deliver the same solution into the programmatic TV ecosystem.
New York, New York (PRWEB) October 14, 2015
DashBid, a leading video supply side platform intensely focused on delivering the highest value to publishers, announced it has secured $1.7 million in venture financing. The investment was financed by SV Frontier and Centripetal Capital Partners. With this round, DashBid will have secured $3 million in investments in the last 12 months.
DashBid’s ad yield optimization platform provides online publishers a technology that powers the sale of video advertising across dozens of programmatic sales channels on both desktop and mobile. This new capital will be used to expand DashBid’s current mobile offerings and expand our programmatic TV capabilities and technology. DashBid also plans to nearly double its workforce and grow to 40 employees by the end of the year and invest in marketing efforts to maintain its 400%+ YoY growth rates. With the investment by SV Frontier, DashBid will also be looking to expand its international footprint and global presence.
“The video advertising industry is changing at a breathtaking speed. TV broadcasters are aggressively working to make their advertising more addressable and to adopt audience-based sales techniques developed in the digital world.” said Tom Herman, CEO of DashBid. “With this investment, DashBid will be able to leverage the technology we have developed for desktop and mobile video and deliver the same solution into the programmatic TV ecosystem.”
As a supply side platform, DashBid works directly with publishers, providing solutions designed to simplify and streamline the process of selling video advertising. The DashBid platform is powered by a data driven, proprietary algorithm that automatically sets up and manages dozens of demand partners allowing publishers to optimize and audit their video ad sales.
“DashBid’s technology helps online publishers grow their revenue,” commented Yozo Suzuki, CEO of SV Frontier. “Our decision to fund the business was based both on the power of DashBid’s technology as well as its ability to scale internationally, and in particular to Asia and Japan.”
To learn more about DashBid and its technology, please visit: http://www.dashbid.com.