JPMA Announces 2015 Most Innovative Products of the Year

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The most innovative products of the year have been announced by JPMA at the annual industry event in Las Vegas

The Juvenile Products Manufacturers Association (JPMA) is pleased to announce the winners of the 2015 JPMA Innovation Awards. The Innovation Awards highlight some of the most exciting new products in the juvenile industry. More than 100 cutting edge products were entered with nine winners and one product selected as the overall Best In Show by a panel of high profile industry judges. One product also received the Parent’s Pick Award, voted on by nearly 2,000 parents from across the country.

The 2015 Innovation Award winners are:

Feeding/Bathing/Changing Category: The Happy Mat by ezpz -The Happy Mat is a revolutionary game changer for mealtime with kids. It is a placemat and plate in one that suctions to the table, which means that it captures kids' messes and doesn't allow for tipped bowls or plates. Happy Mats have 3-compartments – a perfect reminder to serve a fruit, veggie and protein – and the smile puts your kids in the right mood for a happy, stress-free meal. Happy Mats are SUPER durable, so you can stack and serve 2- 3 mats with food. This means fewer trips to and from the table.

Safety Category: The Owlet Baby Monitor by Owlet Baby Care, Inc. -This is the only monitor that uses hospital technology—pulse oximetry—and can truly alert parents if their baby stops breathing. Owlet has already had four documented cases where the Owlet Monitor alerted when a baby stopped breathing. Owlet conducted accuracy testing at Seattle Children’s Hospital and will be filing for FDA clearance to create a medical version that will be used in hospitals.

Child Restraint Category: Evenflo Advanced Sensor Safe Embrace DLX Infant Car Seat - This infant car seat offers technology aimed to prevent child vehicular heatstroke. Upon arrival at your destination, the Evenflo SensorSafe™ Technology will generate a series of tones, reminding you that your baby is present in the vehicle. These tones are activated through a smart chest clip and wireless receiver. Additionally, the receiver will also notify you if the chest clip becomes unbuckled during transit. The smart chest clip and wireless receiver auto-sync via standard radio frequency, so wireless and/or Bluetooth are not required.

Nursery Category: Newton Crib Mattress - Newton is the only 100% breathable, washable, recyclable crib mattress. Independent testing ranked Newton highest in safety compared to leading competitors.

Play/Entertainment Category: SpinAgain by Fat Brain Toys - It's a stacking toy with a spin! SpinAgain is the first ever stacking and twirling toy! A tactile, textural, visual delight for discovering minds. Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to settle onto the reversible base. There's stacking, there's twirling, and then there's SpinAgain!

Infant/Parent Care Category: ErgoBaby Natural Curve Nursing Pillow -The Ergobaby Natural Curve Nursing Pillow is uniquely designed with curved contouring to help position baby in an ideal tummy-to-tummy position that offers lasting support to nurse comfortably. Key benefits include: Unique contour helps with positioning for nursing comfort; Allows you to choose the height and angle you need for a successful nursing experience; Tilts baby’s head and body towards you for easier nursing , Positions baby’s head above tummy to help aid digestion; Thick, firm foam maintains shape for continued support: Prevents back pain from leaning and slouching; Supports weight of baby to reduce arm fatigue.

On The Go Category: Travel Humidifier by Crane - Crane’s Travel Humidifier allows you to bring relieving humidity anywhere you and your family travel. This humidifier has a power adapter for USB or standard A/C outlets, plugging directly into your computer, your car or right into any wall. It has its own travel bag, comes with 2 spare filters and a tank, although it does work with any standard size cup. It runs for up to 10 hours using the same whisper quiet ultrasonic technology in all Crane humidifiers.

Carriers Category: The Mountain Buggy Juno - Juno transitions seamlessly from newborn to toddler, providing a hands free, hands through connection. The Mountain Buggy juno has been developed to deliver the very best ergonomics in all four carrying modes for both you and your child. Developed in collaboration with medical professionals, parents and children, juno promises safety, quality materials and world class innovation in one bundle, ensuring a truly authentic Mountain Buggy experience every time you carry. Juno features A hands through connection pouch, a width adjustable seat and an innovative length adjustable infant insert that supports newborns of all sizes.

Stroller Category: Babyzen Yoyo + by BabyZen USA - The Babyzen Yoyo+ is the urban stroller for parents on the move - folds to carry on size, yet is solid and strong as any other stroller. Lightweight and versatile with plenty of storage - this is the stroller of the future.

The 2015 Best In Show: The Entourage by Austlen Baby Co - The Entourage stroller features the most versatility and storage capacity on the market, accommodating up to 150 pounds of combined weight. The Entourage brings innovation and ingenuity to the stroller category with numerous features available for the very first time. Its patented frame expands to three linear positions, providing ample space for large items, such as coolers, shade canopies and even luggage. A unique expandable market tote sits at arm’s reach between the handlebar and front seat for access to baby essentials, drinks, cell phones and even groceries. The Entourage also allows for multi-child configurations and has a front seat that accommodates children beginning at birth.

The 2015 Parent’s Pick Award: The Owlet Baby Monitor by Owlet Baby Care Inc. - The only monitor that uses hospital technology—pulse oximetry—and can truly alert parents if their baby stops breathing. The baby product market currently has video and audio monitors that only work when you are hunched over them. Old-fashioned movement monitors are notorious for false alarms. In just a few months of the private beta period, Owlet has already had four documented cases where the Owlet Monitor alerted when a baby stopped breathing. Owlet conducted accuracy testing at Seattle Children’s Hospital and will be filing for FDA clearance to create a medical version that will be used in hospitals.

JPMA graciously acknowledges the selection committee of trade media representatives, parent influencers and retail buyers who volunteered their time and effort to serve on the judging panel:

Hollie Schultz, Baby Gizmo                            
Natalie Diaz, Twiniversity                        
Amy Morrison, Pregnant Chicken
Risa Goldberg, Big City Moms                
Paul Banas,
Krista Cathey, GreenPea Baby & Child
Nanci Gregg, Baby & Children's Product News            
Products are evaluated and judged on their innovation, marketability, trend-setting potential, appeal and usefulness by a selection committee of trade media representatives and retail buyers.

The Innovation Awards Competition started in 1989 as the Most Innovative Product Contest and has evolved through the years to a highly recognized competition. It was officially named the “Show Off” Product Competition in 1992, however in 2003 JPMA renamed the contest to the Innovation Awards to more accurately represent the focus on innovation.

About JPMA
The Juvenile Products Manufacturers Association is a national trade organization of more than 200 companies in the United States, Canada and Mexico. These companies manufacture and/or import infant products such as cribs, car seats, strollers, bedding, and a wide range of accessories and decorative items. For more information about JPMA or the 2015 Innovation Awards contact: 856-642-4416; email jpma(at) or visit Connect with us on Twitter/JPMA and Facebook and visit our consumer outlet,

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Lauren Schoener-Gaynor
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