CallTrackingMetrics & Callbox: Bringing Full Service Call Tracking to Israel

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CallTrackingMetrics is now partnering with resellers around the world to extend their call tracking software into local markets. Callbox, a CallTrackingMetrics partner in Israel, is experiencing tremendous growth through their localized, white glove approach to serving their clients.

CallTrackingMetrics’s call tracking platform is available in 30 countries. Based in the U.S., CallTrackingMetrics is now partnering with local agencies and technology companies in local markets who are positioned to customize the call tracking platform to the local needs of a market. They bring the cultural expertise and know-how about the market to best implement the solution locally.

Callbox, a long-standing international partner of CallTrackingMetrics, has created a thriving call tracking business in Israel, establishing relationships with the top agencies in the country and achieving a 90% client retention rate due to their localized service approach.

CallTrackingMetrics's software tracks calls back to particular advertisements, ad clicks, website visits, and answering agents. Clients can optimize their advertisements towards those that generate the most conversions and train answering agents using monitoring tools such as call recording, transcriptions and keyword spotting. There are a number of tools available for resellers and agencies to white label the software and set their own pricing.

Eyal Gershon, one of the founders of Callbox, saw the need for call tracking early on in his days as a developer and digital advertising manager. While he started looking for a solution to track calls back into AdWords to optimize ads, he quickly realized that call tracking uncovers all sorts of issues within a company about how calls are being handled. Simple tools like call recording are a wealth of information for management. They frequently uncover gaps in how often the phone is answered, inconsistent agent performance on the phone, and even situations where calls are being sent to the wrong place in complicated phone systems.

How can a local reseller get started?

CallTrackingMetrics' Advanced and Elite Plans provide the tools that a reseller will need to white label the software. The reseller’s customers will be able to access a white-labeled version of the software on the reseller's domain with the reseller’s branding. In addition, the API provides complete flexibility for incorporating the call tracking data and account management into existing software that resellers may already be using.

About CallTrackingMetrics

CallTrackingMetrics helps advertising agencies and businesses track which advertising sources are converting into phone calls. CallTrackingMetrics provides a full service call tracking and cloud-based contact center management solution allowing companies to understand what's driving phone calls and conversions in their business. With over 20,000 customers in 30 countries worldwide, CallTrackingMetrics has gained much of its popularity for excellent customer service, easy-to-use software, and the ability to integrate with major services such as Google Analytics, AdWords, CAKE, Salesforce, Optimizely, and Wordpress.

About Callbox

Callbox is an international partner of CallTrackingMetrics based in Israel with expanding operations in Europe. In addition to being experts in call tracking, Callbox has more than 10 years of experience in both marketing and development serving over 500 clients from all over the world.

This extensive experience in the industry and local knowledge of the markets they are in enables Callbox to provide clients with premium 24/7 hands-on support, as well as customized call tracking implementations and integrations , such as connecting to third party applications (Facebook, CRMs, Webhooks and more).

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Laure Fisher
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