Leading Internet Marketing Firm Provides Success for Aquarium Industry Leader
FORT LAUDERDALE, Fla. (PRWEB) November 04, 2015 -- Exults, one of the country’s leading internet marketing companies, has provided integrated internet marketing strategies for its clients for more than 10 years. Since inception, Exults has taken clients to the very top of search engines where they get more visibility than competitors for companies such as Living Color Aquariums, renowned for creating iconic, award-winning custom aquariums and themed exhibits.
“Our techniques and best practices go above and beyond to drive sales upward for our clients,” said Zach Hoffman, Founder and CEO of Exults. “By using better lead forms, enhancing the mobile experience for customers and redesigning their website to be more user-friendly, we’re able to grow our clients’ businesses exponentially.”
Living Color Aquariums challenged Exults to better translate their nationally recognized work on the TV show, ‘Fish Tank Kings’ on Nat Geo WILD to actual leads into sales. Living Color Aquariums was looking to improve the way the team was measuring return on investment with the dollars spent on marketing, including proper use of the online tools being used to generate business and sales leads – an area where Exults excels.
The first step Exults took was to think mobile first. In a world of mobile technology, it was important to rethink the mobile experience and convert more visitors. Exults fixed the way Living Color Aquariums’ mobile site displayed across devices, making the website automatically responsive to screen size, and made key pages functional to buyers. Exults ensured that photographed work appeared in Google’s Images section that allowed customers searching for custom aquariums to find Living Color Aquariums. In addition, publishing articles online and in digital publications generated quality referral links and boosted site rankings.
“For the past 27 years, Living Color Aquariums has grown through a great reputation for designing, building, installing and maintaining ultra-custom aquariums. In 2015, we were determined to take our business out to our clients, rather than wait for our clients to find us,” said Living Color Aquariums Director of Sales & Marketing Shawn Rich. “Our presence on ‘Fish Tank Kings’ was a tremendous way to increase brand awareness, but we needed a strategy to filter through the turbidity of fan-fare and convert the truly interested into qualified leads. Exults takes the approach of a business partner, rather than an internet marketing consulting firm. Zach and his team have a clear vision, work with tenacity and are truly accountable for every minute of effort they apply towards improving our position within a very unique industry.”
A major component of the work Exults accomplished for Living Color Aquariums was tracking and testing all that they do. Exults implementing new techniques to capture data, track e-commerce sales, performance on utilized keywords, and calls generated from advertising. Better tracking allowed Exults and Living Color Aquariums to analyze campaigns and the return on investment.
About Exults
Celebrating its 10th Anniversary, Exults is as a full-service internet marketing company that is RESULTS DRIVEN for its clients and offers a complete range of internet marketing services to reach its clients’ goals. Exults offers premier services include Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Video Optimization and Image Enhancement. Exults Founder and CEO Zach Hoffman oversees and manages the day-to-day operations of the growing Fort Lauderdale-based internet marketing agency.
For more information about Exults, please call 866-999-4736 or visit http://www.exults.com.
Michelle Hawthorn, Kip Hunter Marketing, +1 (954) 763-1130, [email protected]
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