Those consumers who have never known a world without smart phones really expect a moving, dynamic display.
Chicago, IL. (PRWEB) November 03, 2015
Chicago area based projection media company Chicago Projection Mapping is thrilled to announce the availability of a brand new projection mapping display. This new Point-of-Purchase style display is perfect for retail spaces, customer displays, and permanent installations. To illustrate what this display looks like, how it can get the attention of customers, and the wide variety of capabilities it gives to retailers, Chicago Projection Mapping have also released a video that shows this POP style display in action. That video is easily viewed on services such as YouTube.
The value of such a point-of-purchase style display is difficult to understate. Retailers, especially, are always looking for a novel way to tempt customers into making impulse purchases. The first step in that process is creating attention-getting displays that can entice and engage consumers. Three-dimensional projection mapping in a retail space is a great way to accomplish just that, adding a substantial point of interest to the retail shopping experience. As seen in the video released by Chicago Projection Mapping, the POP style display can showcase featured products in a fun and interesting way, sure to appeal to the highly coveted 18-34 year old demographic.
“Projection mapping is a really great way to reach the Screen Generation,” said Mark Smith, founder and owner of Chicago Projection Mapping. “Those consumers who have never known a world without smart phones really expect a moving, dynamic display. And, it doesn’t get any more dynamic than a three-dimensional projection.” Smith went on to explain that retailers were excited by the notion of an attention-getting display in a point-of-purchase setting because they see an opportunity to highlight impulse purchases in addition showcasing sales and features.
The video currently on YouTube really highlights the capabilities of this new POP installation. The first shot in the video is the display in a brightly colored light show—certain to get the attention of any passers-by. The second shot mocks up a display for breakfast cereals, with the cartoon mascot of the cereal buzzing around the display in a way that feels both three dimensional and interactive. But the video also highlights the versatility of this display, at is used to showcase everything from food to diamond rings in unique, creative, and attention-getting ways.
It’s this ability to be dynamic and versatile that makes the Point-of-Purchase installation from Chicago Projection Mapping a sure hit in a retail setting. Whether the client is looking to highlight sales of a certain product or set up a rotating display for weekly features, a 3D installation for retail clients can help improve consumer engagement and retention, improving overall return-on-investment. This makes a point-of-purchase 3D installation particularly appealing for clients in the retail and service sectors, where consumer engagement is so important. If you would like to contact Chicago Projection Mapping about their new Point-of-Purchase installation, you can e. mail them at info(at)ChicagoProjectionMapping(dot)com.
bout Chicago Projection Mapping: Based in Chicago, IL, Chicago Projection Mapping is a full service content creation and 3D projection mapping company, serving the corporate, event, meeting, and convention sectors. For more information, please visit http://www.ChicagoProjectionMapping.com, or call 630-620-0000.
Main Chicago Offices: 630-620-0000
Email us at Info(at)ChicagoProjectionMapping(dot)com
3D and 4D Video Projection Mapping Design
Temporary and Permanent Installation
Custom Interactive Design Capabilities
Consultation on All Aspects of Mapping Process
Show Design and Integration
In-House 2D and 3D Animation Team
Asset Reconfiguration for Brand Consistency
Integration with all major video and media formats
Custom Media Servers for flawless operation
Experience with all standard mapping hardware and software
Partnerships with regional and national hardware vendors
On-Site Setup, Mapping, and Event Operation
Remote access and operation for permanent installations
About Chicago Projection Mapping: Based in Chicago, IL, Chicago Projection Mapping is a full service content creation and 3D projection mapping company, serving the corporate, event, meeting, and convention sectors.
For more information, please visit http://www.ChicagoProjectionMapping.com,
or call 630-620-0000.