ScoreBig Appoints Scott MacDonell as Senior Vice President of Marketing

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Marketing Leader Joins from Oxford Road; Will Lead Customer Acquisition and Brand Marketing for First Ever “Value Channel” in Live Entertainment Industry

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ScoreBig, the first and only live entertainment company that helps everyone save on great live entertainment tickets every day, announced that Scott MacDonell has joined the executive team as senior vice president of marketing. MacDonell will leverage his extensive marketing background to lead the company’s customer acquisition and branding efforts, bolstering its sales and national brand recognition.

“Scott brings years of traditional and digital marketing experience to ScoreBig, and is one of the top data-driven marketers in the industry,” said David Marcus, chief commercial officer at ScoreBig. “We’re on a mission to empower people to experience the live events they are passionate about, at prices that are not available anywhere else. Scott will play a critical role in communicating our unique value proposition to the millions of fans who want to get out and have a better live entertainment experience without breaking the bank.”

MacDonell brings more than 21 years of experience in marketing to ScoreBig. Most recently, he served as managing partner at Oxford Road, a fast-growth advertising agency that has become a prominent name in many technology and venture capitalist circles, working with clients like and Prior to Oxford Road, MacDonell enjoyed ten years as vice president of marketing at LegalZoom, where he led offline and digital customer acquisition, creative execution, research and brand efforts. During his tenure, LegalZoom grew from a small startup with one percent national brand awareness to the most recognized legal brand in America. In his early career, Scott held leadership positions at digital and traditional advertising agencies across Los Angeles, with an intense focus on ROI and results.

“There is no other company in the live event space that does what ScoreBig is doing,” said MacDonell. “We give people access to the seats they want, for the events they want to see, at prices they can’t find anywhere else, and it makes it easy to go to work when you know you are part of a company providing a service that consumers truly love.”

About ScoreBig

ScoreBig is the first and only company designed to enable people to buy live entertainment tickets on their terms. ScoreBig partners with the biggest names in sports and entertainment to get access to tickets at unpublished prices, and then passes the savings directly to consumers. ScoreBig’s unique "Name a Ticket Price" platform enables event presenters to maximize attendance, while fans can attend the events they want to see, in the seats they want to sit in, at a price lower than they’ll find at other sites. ScoreBig’s executives bring extensive experience from the NBA, Ticketmaster and Warner Music Group. The company is based in Los Angeles, CA.


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Max Nelson
Method Communications
(310) 689-7229

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