Liveclicker’s LiveReveal Capability Provides Marketers with a Fun Way to Spark End-User Engagement Using RealTime Email

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Liveclicker is delivering an exciting new way for marketers to engage with customers using hidden “scratch off” messages.

Liveclicker, Inc. (, a global innovator in delivering rich customer experiences across the web and email, today unveiled its RealTime Email LiveReveal capability, delivering an exciting new way for marketers to engage with customers using hidden “scratch off” messages. Liveclicker’s innovative element uses a hidden dynamic image to keep end users engaged with real time content within the body of the email or when linked to a specific landing page.

The LiveReveal capability was entirely driven by Liveclicker’s retail, travel and hospitality clients who were looking for new, interesting ways to engage with consumers to promote special sales or loyalty offers. It is part of Liveclicker’s RealTime Email suite of tools that enables marketers to create personalized content for recipients at the moment they open their email messages. LiveReveal hidden image messages are fully customizable utilizing fonts, text, colors, content, etc. so that each message is personalized for its recipient. In addition, LiveReveal provides the option of scratching off all or part of the message or clicking the image to reveal the hidden offer.

“Liveclicker’s customer base is a great resource for all of our product development efforts. We strongly encourage customer feedback on our current products and future needs so that our RealTime Email suite continues to offer solutions that work for today’s busy marketers,” said Justin Foster, co-founder and vice president of market development for Liveclicker. “We are excited to see how retailers, entertainment, travel and hospitality marketers put this new capability into use. We know that consumers will have a higher level of engagement with emails as they reveal their unique offer by scratching off or clicking their prize.”

Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open. Liveclicker’s video commerce solutions help today’s top brands - from production through conversion - generate the most ROI from video. Founded in 2008, the company helps clients such as Costco, Bed Bath and Beyond, Petco, eBags, Canadian Tire, Best Buy, 1-800-Flowers, Under Armour, and many others drive higher consumer engagement and conversion. For more information, please visit:

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