Livefyre Appoints Mari Cross as Chief Customer Officer

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Seasoned customer success executive will lead customer organization worldwide

Livefyre, the market leader in content curation and digital engagement, today announced it has appointed Mari Cross as chief customer officer. Cross has spent the last 20 years developing successful customer organizations within the digital and brand marketing industries. At Livefyre, Cross will be responsible for all facets of customer lifecycle post sale, and will be thoughtfully growing and morphing the team to drive revenue through increasing upsells, renewals, and overall customer happiness.

Cross joins Livefyre at a critically important time in the company’s growth. In the past year, Livefyre announced $47 million in new funding, adding marketing cloud giants Adobe and Salesforce Ventures as new strategic investors. In June, Livefyre was named a leader by independent analyst firm Forrester Research in “The Forrester Wave™: Social Depth Platforms, Q2 2015,” and in September, Livefyre integrated into both the Adobe Experience Manager and the Salesforce Community Cloud. Most recently, Livefyre launched the Livefyre Engagement Cloud, the first and only social engagement platform that gives marketers every tool they need to deliver engaging experiences to their customers all in one single service.

Cross has a proven track record of creating and leading high-performing customer success and analytics teams, building long-term Fortune-500 executive relationships, and driving revenue growth. Most recently, Cross served as the SVP of client service at Nielsen, where she managed a team of over forty and oversaw hundreds of millions of dollars worth of customers. Cross led sales and account management teams responsible for revenue growth, customer advocacy and satisfaction, and helping clients realize value from Nielsen’s products.

“Cross believes in Livefyre’s vision, and knows what it takes to successfully lead high-performing customer success teams,” said Jordan Kretchmer, founder and CEO of Livefyre. “We’ve seen an abundance of success in 2015 and we’re just getting started. As we ramp up for 2016, Mari’s expertise and passion for Livefyre’s mission will help take our already stellar customer success team to the next level.”

Cross’ resume also includes serving in senior business development and account management roles for PopularMedia, Gartner and Telephia.

“I’m incredibly passionate about innovative companies and driving value for customers,” said Cross. “I fell in love with Livefyre’s revolutionary digital marketing technology, which already has over 1,500 leading brands and publishers doing amazing things with their platform. I look forward to leading Livefyre’s customer success team as we continue to engage, and expand, our massive customer base.”

About Livefyre

Livefyre, the leading social depth platform according to top industry analysts, gives marketers the tools they need to easily weave on-brand user-generated content into their own websites and other marketing experiences. Livefyre’s intuitive technology gives brands and publishers the ability to add social content to their branded websites, driving audience exploration of products and services that drive traffic, conversions, and revenue.

Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including CBS, Cisco Systems, Conde Nast, Cox Media Group, CNN, Dow Jones/WSJ, FedEx, Hallmark, Intel, Mashable, Motorola, NASCAR, the PGA Tour, and Universal Music Group. In 2015, Livefyre announced game-changing partnerships and integrations with Adobe, Salesforce, and Twitter.

Livefyre was founded in 2009 and is backed by Adobe Systems, Salesforce Ventures, Greycroft, and U.S. Venture Partners. For more information, visit or follow us on Twitter and Instagram at @livefyre.

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Lexi Monaghan
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