San Diego, CA (PRWEB) December 04, 2015
Remedy Communications is releasing the beta version of its proprietary PR Checkup, for free, to help action and outdoor brands evaluate their existing non-endemic PR and social media communications programs. The Remedy PR Checkup audits a brand’s communications efforts, expectations and results, to identify areas of excellence and potential areas for improvement. Disappointment in a brand’s communications program can result for a variety of reasons and the PR Checkup aims to uncover what inadequacies may exist and if appropriate, recommend potential fixes.
“The idea for the PR Checkup came about because we’ve heard from brands multiple times over the last few years that they don’t know if they’re getting the media coverage they should be for the amount of effort they’re putting forward,” commented Bill Byrne, co-director at Remedy Communications. “The initial testing we’ve done with the PR Checkup has yielded a variety of results, ranging from PR partners over-promising, to brands having inflated expectations or simply missing out on easy opportunities.”
The Remedy PR checkup goes beyond the basic review of media recaps and status reports to include strategies and tactics executed, an analysis of resources allocated and the media outlets targeted. Offered free while still in refinement to action and outdoor brands, the end result will be a breakdown of what is working well for the brand, potential changes and if appropriate, the assurance that their existing PR program is delivering a great value for the resources being devoted.
“I’ve been working on the non-endemic PR side of the action sports world since the 90’s and one of the biggest issue’s I’m seeing today is that many outside the public relations industry don’t realize that it often takes much more effort to secure media coverage than it did even two years ago,” continued Byrne.
The Remedy PR Checkup is a multi-week process, custom tailored to each brand’s consumer targets and media goals. It can be used by brands that handle their PR and social media efforts in-house, as well as those that use outside partners by going through a redaction process that keeps agency information anonymous. Brands interested in going through the Remedy Communications PR Checkup can email firstname.lastname@example.org.
About Remedy PR
Remedy Communications is a collaboration of senior communications strategists, headquartered in San Diego, with associates in San Francisco, Los Angeles, Denver and Manhattan. Well versed in the worlds of traditional PR, influencer marketing and social media, the Remedy team brings brands unique communications solutions by presenting programs that are creative, realistic and results oriented. More information on Remedy can be found online at http://www.RemedyPR.com.