Sales Development Services Expands, Rebrands to Become Salesfuel®

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26-year old company broadens product line for all sales teams across North America

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Sales Development Services becomes SalesFuel

“When we started out, it was leads that fueled your sales department. But today, it’s all about intelligence – the kind of vital information you can’t find on Google or LinkedIn”

Entering into its 27th year, Westerville’s Sales Development Services is proud to announce a new bold name, SalesFuel. “We shortened our name to better describe the value we bring,” says CEO C. Lee Smith. “Your sales department is the revenue engine that allows everything else to happen. We provide the fuel.”

This leading media sales and marketing intelligence company was founded in 1989 in the Pre-Internet era by Smith. Its first client was Time Warner Cable in Lima, Ohio. Over the years, SalesFuel and its leadership had the vision to grow and expand in the volatile, challenging landscape of media advertising.

Now as SalesFuel, the company’s name fulfills its promise of turning its deep business intelligence databases into big insights for sales professionals who work in other types of businesses such as medical sales, retail, insurance and B2B services.

“When we started out, it was leads that fueled your sales department. But today, it’s all about intelligence – the kind of vital information you can’t find on Google or LinkedIn”, says Smith. “SalesFuel turns big data into big insights – providing the tools, training and intelligence your sales team needs to Sell Smarter.®.

For example, SalesFuel empowers field reps to have the ‘complete conversation’ with their accounts by speaking intelligently about their category, customers and competitors and how their products/service can positively impact the client’s business.

The SalesFuel API integrates the intelligence stack with sales teams’ CRM, dashboard or marketing automation system regardless of industry. As SalesFuel, the company’s current core products include the SalesFuel API as well as:

  • White-label Guided Sales Apps – We create these for vertical categories including healthcare/medical, SMB retail and B2B sales. These include our Smart Prospects, account scoring, etc. These can be cloud-based and/or customized.
  • AdMall® sales intelligence for media sales, digital marketing and advertising agencies. More than 3,000 media properties across the United States use AdMall to ensure their account executives are prepared to speak intelligently about every advertiser's line of business and sales-building opportunities,
  • AudienceSCAN® – Our annual exclusive study of more than 14,000 adults provides vital research, forecasts, analysis and enabling strategic advertisers and marketers to make the best decisions for the growth of their business. AudienceSCAN also provides the largest database of U.S. consumer purchase intent profiles available today.
  • Gitomer Certified Sales Training – There are fewer than 200 Gitomer Certified Advisors who are qualified to deliver world-class sales training based on the works of Jeffrey Gitomer. SalesFuel is home to two of them and can assist sales teams with this training. We also provide the cloud-based Gitomer Learning Academy for self-paced skills development.

SalesFuel’s consulting partners can also provide assistance with strategic planning, pricing models, compensation/incentive programs and digital marketing.


SalesFuel provides more than 1,500 sales teams nationwide with “The Power to Sell Smarter” through its unique portfolio of sales tools, training and intelligence. This empowers sales teams to provide value-first to their accounts, stand out from their competition and attract a higher level of talent and clientele.

Thought leadership is delivered free-of-charge through the firm’s many white papers and daily sales briefings at along with new customer research at SalesFuel also produces the e-publication, which is updated several times daily for media sales professionals across North America.

For more information, visit our website at


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Beth Frederick
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Audrey Strong
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