GroundSwell Group Secures Noel Wax as President

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Former CBS Executive Makes Move to Rapidly Growing Company

GroundSwell Group announced the acquisition of Noel Wax, former CBS Radio VP of Sports Sales, as President of GroundSwell Group, a cause marketing firm that works with corporate clients and non-profit organizations to help bridge the gap between the two through strategic alignment and execution of targeted initiatives. He will be responsible for establishing and managing overall company goals, employee accountability, as well as leading the team in growth revenue opportunities.

Board member Jody Greenblatt shared, “In working closely with Noel on the pharmaceutical sector, what struck me was his ability to understand a complex business outside of media and sports. Noel is a man of his word and his ability to execute his vision has been fascinating to watch. The Board unanimously approved Noel’s appointment as President and I look forward to his future success.”

“We are thrilled that Noel Wax has joined our team as President of GroundSwell Group. Noel has been an extremely influential and well respected executive in the media world for over two decades and brings significant experience in business development, management and leadership,” commented Lisa Woods, Chief Operating Officer of GroundSwell Group. “With the appointment of Mr. Wax as President, GroundSwell Group has an opportunity to make a significant impact in the corporate and non-profit sectors. This comes at an ideal time as our company has surpassed our growth expectancy and continues to expand. Having Mr. Wax lead the team will surely position GroundSwell Group as the leader in the cause marketing space.”

When asked about his switch from corporate America to this small business venture, Noel Wax stated, “GroundSwell Group is uniquely positioned to create an industry in corporate social responsibility. The challenge to lead the effort to help companies effectively market their products and services while leaving a lasting and needed impact in our communities was too appealing to pass up. The passion I see with the team at GroundSwell Group is inspiring. I’m looking forward to helping fulfill the vision.”

Noel Wax brings more than 25 years of experience in executive roles, as well as a background in developing and growing business. Prior to joining GroundSwell Group, Noel spent a majority of his career at CBS Radio, where he enjoyed the positions of VP Sport Sales, Director of Sales - New York, and Director of Sales - San Francisco. He excelled in this arena and became a prominent leader in the sports sales marketplace. Before that, he worked with KBNR and World Cup Soccer; however, Noel’s first business venture, Dining in Style, a company he owned and managed while attending UC Santa Barbara, is where his interest in entrepreneurship first began. Noel has also dedicated himself to giving back throughout the years and was even awarded as Man of the Year for his charity work by Hope and Heroes Children’s Cancer Hospital in 2008. He is currently the founder and CEO of Noel’s Heroes, a non-profit which creates workshops and internship programs for high school and college students who have survived cancer and want to get into the sports, media or entertainment fields. Noel also sits on the Board of Directors for Your Golden Ticket and Hope and Heroes Children’s Cancer Foundation.

About GroundSwell Group
GroundSwell Group is a cause marketing firm that works to align corporate partners with non-profit organizations to create individualized cause marketing campaigns. They execute targeted initiatives that allow corporations to engage and reach their target audiences, while also bringing financial support to non-profits. GroundSwell Group also provides pro-bono support to numerous small to mid-sized non-profit organizations in order to increase sustainability, funding and community engagement. Their goal is to help corporations "do good" within their communities while helping non-profits be as successful as possible. For more information about GroundSwell Group, go to their website at or contact Safia Mirabella at safia(at)

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