Suzhou Tourism Launches New Social Media Campaign Debuting Instagram and YouTube Accounts

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“A Virtual Look at Suzhou: Home to Culture, Canals, Cuisine and Craft” Invites Travelers to Connect with the Destination – No Visa Required

Humble Administrator's Garden in Suzhou, China

Today, Suzhou Tourism launches its new social media campaign – “A Virtual Look at Suzhou: Home to Culture, Canals, Cuisine and Craft” – to directly target North American travelers, a move that also marks the debut of the destination’s Instagram and YouTube accounts. Utilizing core engagement tactics over the next five months, Suzhou Tourism will implement an overall social media strategy that includes an online sweepstakes, monthly giveaways, content creation, consumer engagement, and influencer marketing, with a goal of increasing visibility and awareness for the destination among various digital and social media platforms, specifically its website,, Instagram, YouTube, Facebook, and Twitter.

Suzhou Tourism’s enhanced presence across social media is timed to leverage the momentum surrounding U.S.-China Tourism Year for 2016, ensuring that stories of the city’s unique programming are communicated directly to key audiences, positioning it as a “must-see” destination for travelers who may be considering a trip to China. This campaign builds off an initial social media push for North American travelers, which took place last year and entailed a blogger media tour in Suzhou, social media advertising, and 18 consumers winning the opportunity to visit Suzhou and more.

As an increasingly popular destination for North American travelers, Suzhou is continually expanding its infrastructure, including four new hotels opening within the past six months. In addition, its closest international airport, Pudong International Airport (PVG), has received an increase in flights from North American by airlines such as American Airlines, China Eastern and Hainan Airlines, providing seamless access to the city.

About Suzhou
Suzhou, the "Venice of China," is known for its elegant stone bridges, canals, flowing water, and noteworthy architecture. Located in the center of the Yangtze River Delta, approximately 60 miles west of Shanghai, Suzhou is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The city boasts the beautifully manicured Classical Gardens of Suzhou, nine of which have been designated a UNESCO World Heritage Site. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums. As the largest industrial city in China, Suzhou is home to Suzhou Industrial Park (SIP), which boasts five-star hotels, the iconic Lake Jinji, and Asia’s largest Ferris Wheel. Travel to Suzhou is easily accessible via three convenient area airports with non-stop flights from North America: Shanghai Hongqiao International Airport (SHA) offers bullet train service to Suzhou, which is approximately a 50-mile, 30-minute trip; Pudong International Airport (PVG) is approximately 65 miles from Suzhou, an hour and half drive; and Sunan Shuofang International Airport (WUX) is approximately 14 miles from Suzhou, a 30-minute drive.

For more information on Suzhou please visit, follow us on Instagram @visitsuzhou, Twitter @suzhouvisit and like us on Facebook at Visit Suzhou.

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Robert Eihorn
PHG Consulting
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