GenAlpha Releases New Interactive Website

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GenAlpha, the worldwide aftermarket experts in eCommerce, eCatalogs and strategic consulting to alleviate the numerous challenges that exist within the aftermarket for manufacturers, has announced the launch of its new website just in time for World of Concrete 2016.

According to Scott Lombard, Executive Vice President of Sales and Marketing, the new website is more closely aligned with the company’s strategic vision for growth and expansion.

“With the amount of growth we’ve experienced over the last few years, our focus on expanding the GenAlpha brand, products, and services to meet the demands of our customers have continued to be part of our core values,” Lombard commented. “As such, our website has always been a key way for us to share information about how we help solve aftermarket problems for manufacturers. Therefore, launching a new website that represents alignment in messaging while sustaining our adaptability to innovation, technology and industry know-how was a must.”

The revamped website will enable GenAlpha to build a superior and informative user experience for customers and visitors through key factors such as:

Convenient forms to request personalized demos, contact the GenAlpha team, and learn more about their products and services.

Numerous content resources around aftermarket solutions meeting the needs and inquiries of roles ranging from the Aftermarket Managers, Sales and Marketing teams all the way to Engineering as well as the CEO.

“We are very proud of the new website and look forward to providing useful thought leadership and educational content, while being the go-to solution for solving the pain points experienced within the aftermarket by manufacturers,” concluded Lombard.

About GenAlpha

GenAlpha is a team of leaders from Manufacturing, Parts & Service, Information Technology, Technical Publications and Customer Service. We believe in maximizing the growth potential of our customers by combining the right people and right technology. We have built an impressive track record of helping companies realize their potential. You can visit GenAlpha online at:


Scott Lombard
EVP, Sales & Marketing
Office: +1-414-973-2700

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