NTC receives AESP’s Energy Award for Outstanding Achievement in Customer Engagement

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NTC recognized for leadership in Customer Engagement

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“We are very excited about receiving AESP’s Energy Award for Outstanding Achievement in Customer Engagement,” says Ward Eames, President of NTC.

NTC announced today that it has been recognized by this year’s Association of Energy Services Professionals (AESP) for its Trickle Up educational programming module that employed NTC’s unique theatre to school to home model. NTC received top honors in the “Customer Engagement” category. AESP presented the award to NTC President, E. Ward Eames III during AESP’s 26th Annual National Conference and Expo, held February 2-4, 2016 in Phoenix, AZ.

NTC’s Trickle Up provided clients with access to schools through in-school live theatre performances. These theatre assembly performances used social norm marketing principles, along with the customer engagement system unique to the electric utility space, to garner unprecedented energy savings in students' homes. NTC’s Trickle Up program generated measurable kWh reduction in home energy usage through an innovative technology system, focused on a link between school and household. This system engages entire families, changing their usage behavior, empowering them to become the driving force behind the resulting energy savings. And the results were impressive.

“We are very excited about receiving AESP’s Energy Award for Outstanding Achievement in Customer Engagement,” says Ward Eames, President of NTC. “Our Trickle Up program is a proven specialization in outreach marketing. It provides verified kWh energy savings and influences behavior change both in the schools and in the homes. The messages that are delivered in the school ‘trickle-up’ to the parents at home, encouraging strong energy literacy for the entire community.”

Struggling to meet the requirements of state mandates and quotas, a large, multi-state energy services provider partnered with NTC during the 2014-2015 academic year to create an innovative educational program designed to empower children and their parents to become the driving force behind household energy savings through the installation of energy efficiency kits.

Although distribution of energy efficiency kits via schools/students is not a new concept, what is unique is that unlike other utility programs that provide kits to every student, NTC’s programs guarantee a higher installation rate due to the requirement that parents opt-in and sign-up to receive the kit. Over the course of nine months, NTC used its Trickle Up customer engagement system to help its energy client engage students and their families in 1,742 schools.

The campaign delivered remarkable energy and cost saving results including:

  • Number of energy efficiency kits delivered: 46,709
  • kWh saved: 294,342,314*
  • Value of kWh saved: $93,779,895**
  • Avoided Emissions: total of $17,818,180 in emission savings*** (combined C02 kWh and C02 BTUs)

To learn more about NTC, visit http://www.ntccorporate.com

About AESP
AESP is the premier organization for professionals in the energy efficiency industry. We are a member-based association dedicated to improving the delivery and implementation of energy efficiency, energy management and distributed renewable resources. AESP members have one thing in common – the desire to advance their professional growth and development through acquiring current practical knowledge and building their network in the energy efficiency field.

About NTC
NTC is a provider of educational content, delivered through unique and innovative methods that are tied to their client’s unique brand promise. They help corporations, non-profits and governmental agencies impact their key stakeholders via a platform of proven, turn-key communications programs in the areas of energy efficiency, resource conservation, electrical and natural gas safety, renewable energy and environmental issues. These utility industry programs, along with our work in STEM, health & wellness, financial literacy, character development and peer-to-peer education, reach millions of students, parents, educators and their communities each year. Founded in 1978, NTC is an international company with operations in USA, Australia and New Zealand.

Please direct inquiries to:
Eddie Eames, 800-858-3999
Manager, Marketing & Client Services

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Jenny Pfarr
National Theatre For Children
+1 763-452-1119 Ext: 219
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