PR News to Hold PR Measurement Conference and Social Media Workshop on April 20-21, 2016 in Washington, D.C.; Early Bird Rates End April 1

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The annual must-attend gathering of communicators forging the future of data-and-analytics-driven PR is coming back to D.C.

PR News will hold its annual PR Measurement Conference on April 21, 2016 at the National Press Club in Washington, D.C., where attendees will learn the newest best practices in measuring social media engagement and tying PR to the bottom line. PR News has also developed an intensive half-day workshop on social media strategies and tactics for PR and marketing professionals, which will take place the day before the conference also at the National Press Club. Workshop attendees will learn the ins and outs of the big three social platforms and what it takes to succeed in this multimedia digital space.

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At the PR Measurement Conference, you’ll hear from thought leaders at Bloomberg, Hill+Knowlton Strategies, Aflac, Paine Publishing and APCO Worldwide, as they'll walk attendees through the steps of creating a measurement dashboard all the way through to tying PR metrics to sales figures.

Register now at for these events in Washington, D.C. The Early Bird rate ends April 1 and government and nonprofit rates are available for the PR Measurement Conference.

Sessions for the PR News Measurement Conference and Social Media Workshop include:

  •     Measurement Dashboards That Communicate PR’s Business Value
  •     Case Study I: PR Measurement at Work in the Real World
  •     Pay-to-Play: How to Use Paid Ads on Social to Amplify Your Brand’s Content
  •     Measuring Social: How to Measure Your Impact Across Social Media Platforms
  •     Case Study II: PR Measurement at Work in the Real World
  •     How to Measure Media Coverage and Tie It to Organizational Goals
  •     Go Beyond 140 Characters With Twitter to Build Your Brand
  •     How to Get the Most Out of Facebook—From Video to Organic Posts and Beyond

Presented by the industry's most trusted PR and marketing brand, these events will fill up quickly. View the PR Measurement Conference agenda online and the sessions for the Social Media Workshop online. For questions regarding registration, contact Jessica Placencia at jplacencia(at)accessintel(dot)com. To become a sponsor, contact Lindsay Silverberg at lsilverberg(at)accessintel(dot)com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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