"This latest product integration is just the first of many developers can expect to see from the new company," said CRO of ironSource, Gil Shoham
San Francisco, CA (PRWEB) March 15, 2016
Supersonic by ironSource today announced the addition of mediation support for interstitial ad formats for Android and iOS, expanding their mediation platform to give developers a more complete solution in the same lightweight SDK. The latest mediation product will deliver the same benefits of the existing rewarded video mediation, with advanced tools like: Ad Placements, Smart Loading and Ad Network Capping Technology, completing a robust solution that spans multiple ad formats and operating systems.
This latest product upgrade follows the September 2015 merger of ironSource and Supersonic, forming the largest independent mobile marketing and monetization platform for developers looking to turn their apps into scalable, successful businesses.
Demand for mobile ad inventory, particularly in-app, has skyrocketed. Research firm eMarketer estimates advertisers will spend over $100B in mobile ads this year, accounting for over half of the global digital advertising market. While there is certainly no shortage of demand, developers are having trouble managing this surge, inundated by the numerous ad networks available, each requiring their own separate integrations.
“Ad Monetization has become an increasingly important part of the developer tool-set, but also an increasingly complicated one to manage,” said Adam Ben David, VP SSP. “While developers using our SSP for rewarded video have reaped the benefits of a unified solution for managing their rewarded video end-to-end, it was a constant ask for us to extend our capabilities to cover interstitial - a very lucrative ad format for our clients - and we’re excited to be rolling that out.”
With the addition of interstitial ad formats, Supersonic by ironSource now offers developers the ability to tap into both global rewarded video and interstitial demand. Developers integrated with the Supersonic by ironSource SDK can immediately deploy HD interstitial and video ads in their apps today, and manage and optimize demand from all leading ad networks, which include Facebook Audience Network, InMobi, Applovin, AdColony, Chartboost and more.
“Part of the driving force behind the merger with ironSource was our commitment to providing developers with an end-to-end solution for success,” said Gil Shoham who is leading the merged company’s mobile activity. “Together we provide a compelling partner for developers frustrated with the fragmented mobile ecosystem and looking for an independent partner who can offer them all the tools they need to effectively monetize. This latest product integration is just the first of many developers can expect to see from the new company.”
ironSource is the world's largest app discovery platform, connecting people with apps across different devices and touchpoints. At the core of the company is ironSource Connect, one of the only multi-touchpoint data platforms in the world, which analyses data from over 800m people every month. Using this data-driven technology, ironSource provides mobile developers, carriers, device manufacturers, and brands tailored products to better understand and communicate with their customers. In 2015 ironSource merged with Supersonic to create the world’s largest independent platform for mobile monetization, analytics and distribution. Founded in 2010, ironSource is a truly global company, with offices from Tel Aviv to London, New York, San Francisco, Beijing and Bangalore.
About Supersonic by ironSource
Supersonic is the mobile monetization and marketing platform trusted by the world's top publishers and advertisers. Leading the industry with video meditation, video SDKs and user acquisition technology, Supersonic maximizes revenue and drives effective user acquisition for its developer partners. In 2015 Supersonic merged with ironSource to create the world’s largest independent platform for mobile monetization, analytics and distribution.