Playability Toys Launches New Nurture Smart Mobile, The First Clinical Grade Crib Mobile for Infants

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Patent-pending design maximizes cognitive development and provides optimum cleaning capabilities.

Playability Toys, a leading maker of therapeutic toys and apps that enhance and improve the lives of children and their families, today announced it has officially launched its ground-breaking Nurture Smart Mobile – the first and only clinical grade crib mobile of its kind.

Developed with input from over one hundred Certified Child Life Specialists in the United States and Canada, the Nurture Smart Mobile is the most innovative patent-pending crib mobile designed to maximize cognitive development and provide optimum cleaning capabilities.

“We are very excited to launch the Nurture Smart Mobile, designed specifically to alleviate the stress and financial burden that many child life specialists face when using standard mobiles,” said Adam Small, CEO, Playability Toys. “Like our toys, the Nurture Smart Mobile was created using our unique collaborative approach where input is received from members of the specialists communities, resulting in the creation of unparalleled apps, toys and products.”

The most advanced dynamic movement of any crib mobile on the market today, the Nurture Smart Mobile is the “iPhone of crib mobiles,” providing leading sensory stimulation with features designed to sooth, including:

  • 100% clean-ability
  • BPA free materials
  • Long lasting battery life
  • Easily accessible control panel
  • Multiple sound and timer settings
  • Fully assembled – no removable parts
  • Customizable label area
  • Dynamically moving joint


The Nurture Smart Mobile is not only designed to improve parent and clinician interactions, but also possesses a suite of developmental features that promote cognitive growth and optimize sensory interaction. These features include:

  • Two-sided visual panels
  • Large domed mirror
  • Night light with celestial images
  • Reaches optimum visual acuity range
  • Five different sound choices
  • Four convenient timer settings


The Nurture Smart Mobile is being offered for $79.95 through our e-commerce websites at or Parents can receive a 5% discount when the coupon code NurtureSmart5 is entered at check out. Price does not include shipping and handling. For commercial orders, please contact Asmall(at)PlayAbilityToys(dot)com.


Playability Toys' vision is to ensure that all individuals have the opportunity to laugh, learn, play, and grow though an enriching experience with exceptional toys and apps.

Based in Tucson, Arizona Playability Toys is also proud to have developed a strong internship program with the University of Arizona. We work closely with many special needs organizations and families, and we invite you to visit our website at and to see all our toys, including in-depth toy descriptions and videos.

Brenda Christensen
Stellar Public Relations
(818) 307-9942

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