Enterprise 2.0: Mediaplanet Launches Its First Annual “Enterprise Technologies” Empowering Businesses to Invest in the Future of Tech

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Mediaplanet today announces distribution of its first cross-platform edition of “Enterprise Technologies” going out in The San Francisco Chronicle as well as online March 18th.

Across global enterprises there is a universal recognition that strategically investing in innovation and strengthening technology solutions can improve: customer retention, productivity within the workplace, safeguard your company’s data while simultaneously ensuring a competitive edge for the organization. This campaign will be an educational guide to highlight the top sectors of enterprise technologies available on the market today. Advocating for best practices that IT decision makers adopt in choosing the right technology platform to empower as well as seamlessly connect their organization. Thus, capitalizing on efficiency while simultaneously benefiting their target customers.

The print component of this campaign is distributed within this Friday’s edition The San Francisco Chronicle with a circulation of approximately 173,000 copies and an estimated readership of 500,000 readers in the metropolitan area as well as surrounding metro districts. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

With the San Francisco Giants as well as San Jose Earthquakes season starting up in the coming months, both teams take time off their schedule to provide insight into how their team as well as stadiums have invested in enterprise technologies. Not only to improve players and coaches experience, but to enhance the viewing experience of fans as well. Bill Schlough, SVP & Chief Information Officer, for the Giants states “During the game, teams once relied upon basic statitics like batting average, home runs, walks, etc. Today we are tracking WAR, BABIP, launch angles, exit velocity and route efficiency. And we’re using this data to make better decisions in the draft, better decisions at the trade deadline, and better decisions on-the-field.”

This campaign was made possible with the support of San Jose Earthquakes & Avaya Stadium, San Francisco Giants & AT&T Park, IEEE Computer Society, SIIA, VMware, Wavelink, Senet, NETSCOUT, CTIA, Infinite Peripherals, Talkdesk, Data Realty, Strategic and Competitive Intelligence Professionals, Cloud Standards Customer Council

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Abraham Freedberg

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Abraham Freedberg
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