Hyperwear Announces Sponsored Athlete and New Leadership at IHRSA

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Hyperwear announces new leadership and changes to the management team and the first appearance by Hyperwear Athlete Rose Wetzel; Spartan PRO and American Ninja Warrior competitor at IHRSA 2016.

Hyper Wear Inc., (Hyperwear), the leading innovator in functional fitness and health, today announces changes and additions to its leadership team and its first Hyperwear Athlete appearance by American Ninja and Spartan Pro team competitor Rose Wetzel. An accomplished track athlete, she will be competing for a spot for the Olympic Trials Rio 2016 in the 800 meters. Rose will demonstrate Hyperwear products and workouts during #IHRSA2016 at Hyperwear booth #3669 Orlando, Florida March 23rd-24th.

Leadership changes begin with Hyperwear President Dirk Buikema, a founder of Hyperwear, being named CEO. Over the past year, Dirk has assembled a new leadership team, led a new funding round, and overseen the development of new products and growth of SandBell group exercise programs. He holds a B.A. from the University of Pennsylvania and a J.D. from Suffolk University School of Law.

Assuming the new role of Vice President, Brand Strategy and Education, is Declan Condron, M.S. Exercise Physiology, CSCS and USAW. Previously he was a manager at Equinox Fitness and Co-founder and creator of PumpOne, LLC, a fitness technology company specializing in multi-platform digital training systems recently acquired by Anytime Fitness. Declan joined Hyperwear as Director of Education in 2015 and has led content creation and expansion of SandBell GX and education programs.

During 2015, Pat Miles joined Hyperwear as Vice President of Sales. He has 20 years of sales and management experience with Life Fitness and SPRI Products. A Michigan native, Pat earned a BA in Business Administration from Aquinas College in Grand Rapids and attended Thomas Cooley Law School.

New to Hyperwear and reporting to Pat is Jen-Kei Pong, Senior Sales Manager. Jen-Kei has 12 years of experience in sales and was most recently with a fitness technology equipment company in Austin where he gained four years of fitness industry experience in domestic and international sales.

Hyperwear also added Kate Doyle, Marketing and Sales Manager in 2015. Kate graduated from the University of San Diego CA with a degree in Graphic Design & Photography. After 9 years in finance at HSBC and Goldman Sachs and 2 years in business development and marketing at a global synthetic turf manufacturer, Kate joined Hyperwear’s team to pursue her passion for fitness and design.

About us: Hyper Wear Inc. was founded to bring innovative products to market in the areas of fitness, health and wellness. Its innovative products include the Hyper Vest® PRO weight vest, SandBell® sandbag free weight, SteelBell® steel shot filled weight, WaterBell® water weight for aquatic exercise, SandRope® battle rope, and Fit RUCK® for sandbag training. Men’s Health Magazine described the Hyper Vest as “the best” weight vest, and the non-profit American Council on Exercise (ACE) awarded the Hyper Vest weighted vest its highest five-star rating in an independent review. Hyperwear’s products have also been recommended by or seen in Women’s Health Magazine, Prevention Magazine, ESPN Magazine, Muscle and Fitness, Men’s Fitness, Shape, the Dr. Oz Show, Weight Watcher’s Magazine, Extreme Weight Loss and the Biggest Loser. More information is at http://www.hyperwear.com or call toll free 888-460-0628.

Kate Doyle, Marketing and Sales Manager

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