LifeAssist Launches Enterprise Care Management Platform and Announces Partnership with Dynamic Nursing

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Circura, LifeAssist’s B2B SaaS-based care management platform, launches this week with its first partner, Dynamic Nursing, a leading west coast home care agency.

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"We are thrilled to launch Circura to help HCAs and other care providers improve operations and the quality of care for seniors." - Val Ornoy, CEO of LifeAssist

LifeAssist (, a leader in caregiving solutions for professional care providers, families and seniors, announces the launch of Circura, its enterprise communication, family engagement, content delivery, and collaboration platform.

LifeAssist has a deep understanding of the home care market and has developed a white label partnership program that provides the tools to help agencies and housing providers compete and grow. “The homecare industry is changing rapidly, and technology is a vital component. We are excited to launch a SaaS solution that helps homecare agencies (HCAs), and other care providers leverage the same technologies as outside disruptors to compete and differentiate,” says LifeAssist’s CEO and co-founder, Val Ornoy.

Circura is designed to easily connect all the various care providers, families and seniors, regardless of location and role, to one another. Circura and its companion in-home device, Rosie, are the first wave of caregiving solutions that will transform the senior care market. Accessed via any smart device, anytime and anywhere, Circura helps caregivers and families better manage, collaborate and communicate to ensure a greater quality of care for seniors, wherever they happen to live.

Leveraging LifeAssist’s unique co-branding approach, HCAs can build their brand and create greater stickiness and retention with their caregiving community and the families they serve.

“Choosing LifeAssist was a no brainer. We had been looking for 3 years for a HIPAA compliant daily care and collaboration solution. Circura’s features such as messaging, reporting, alerts, calendar, notes and activities tracking are tremendous assets. Plus, the white label option helps increase Dynamic’s brand reach. We are thrilled at the opportunity to improve communication between our caregivers, families and the patients” states Ron Pardo, Executive Vice-President at Dynamic Nursing.

Circura’s care management solution will be offered to families and seniors via home care agencies and other senior housing operators across the US. LifeAssist's white label option allows these senior care providers to launch comprehensive cloud solutions under their own brand, becoming more efficient, improve quality of care, increase client satisfaction and improve communication with their care community.

For more information about LifeAssist and Circura, visit

About LifeAssist

LifeAssist ( builds solutions that create ease for caregivers, families and seniors. Our innovative solutions promote active and independent living while helping caregivers and families balance stress, schedules and workload.

We focus on simplifying your life. For Home Care & Home Health agencies and senior housing operators, our enterprise SaaS care management platform, Circura, streamlines communication and collaboration between caregivers and families. Rosie, our voice-controlled in-home reminder device, is designed to solve the very real daily challenges of memory loss and provides a simple inexpensive solution to remembering medications, appointments, and every-day tasks.

Contact: Michelle Jeong, michelle(at)lat(dot)care

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Michelle Jeong
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