Commissioned Research from IIA Shows Year-Over-Year Advanced Analytics Adoption Rates Rapidly Rising

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Second Annual Market Research Report Confirms that the Role Analytics and Big Data Play in Enterprise Operations, Business Processes, and Decision-Making is Expanding at a Significant Pace

International Institute for Analytics

“This research further validates that advanced analytics is becoming increasingly pervasive as a strategic component of doing business across all industries,” said Dan Magestro, Director of Research

The International Institute for Analytics (IIA) today announced the release of its 2016 report on the current state of advanced analytics and big data. Developed in partnership with Dell Digital Business Services®, this report provides a current update of the groundbreaking research published at the end of 2014. It examines to what extent mid-market firms and large enterprises are using and investing in advanced analytics and big data to progress business goals and gain competitive advantage.

The research, commissioned by Dell Digital Business Services® and executed by IIA, studies the current adoption of the advanced analytics and Big Data landscape among firms in the United States. Specifically, the research assesses advanced analytical maturity at the firm level, trends and usage of advanced analytics and Big Data, and execution of advanced analytics projects among mid-market and enterprise organizations. The study was originally conducted in 2014, with a second wave fielded in the fall of 2015. The report compares research findings from each year.

“It is such an exciting time to work in the field of analytics and this research further validates that advanced analytics is becoming increasingly pervasive as a strategic component of doing business across all industries,” said Dan Magestro, VP and Director of Research at IIA

The extensive findings of the report cover the strategic importance of analytics and executive involvement, specific technologies adopted and associated investments, the usage of analytics across a range of business activities, and the utilization of external solution providers for various types of analytics. Some of the notable findings include:

  • There is a significant increase in the analytical maturity of mid-market enterprises 52% in 2015 vs 36% in 2014.
  • 97% of companies that have invested in developing an analytics program believe that advanced analytics is of strategic importance to their organization.
  • And nearly a quarter (23%), describe their organization’s attitude towards advanced analytics to be “the essence of our strategic vision”, and another 56% indicated it is an important part of overall company strategy.
  • The degree of organizational maturity is correlated with having more senior-level executives involved in developing their analytics program.

Overall, the study shows the continued growth of analytics across industries and business functions is undeniable, and the pace is rapid enough to observe even in a year-over-year analysis.

The research was commissioned in order to study the advanced analytics landscape in the U.S., and specifically to assess advanced analytical maturity, trends and usage as well as how projects among mid-market and enterprise organizations are being executed. The findings highlight an opportunity for businesses in all industries to determine how they will use advanced analytics to improve business results and ultimately create a better product or environment for their customer. The full research report can be accessed here

Register for a webinar to discuss these results on March 30th at 12 PM EDT here

About IIA
The International Institute for Analytics (IIA) is an independent research and advisory firm for organizations committed to accelerating their business through the power of analytics. Co-founded by Tom Davenport and CEO Jack Phillips, IIA works across a breadth of industries to uncover actionable insights from its network of analytics practitioners, industry experts and faculty. IIA members benefit from access to experts and peers, an extensive research library with documented best practices, faculty-moderated executive roundtables, phone conversations, webinars and events. IIA also provides analytics maturity assessments, and dynamic inquiry and consulting services, allowing business leaders and analytics professionals to keep their fingers on the pulse of analytics in the new data economy. Since its inception, SAS, Intel, Teradata, and Dell have supported IIA as underwriters. For more information about IIA, and how you can become a member, visit or call 503-467-0210.

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Andrew Lightman
International Institute for Analytics
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