LYONSCG Announces Launch of The Redesigned eCommerce Website

Share Article

Online Presence for Golf Enthusiasts Powered by Demandware Commerce Cloud

The new website is an amazing showcase for the brand. The site reflects the spirit of the golf enthusiast and highlights the style and quality of our products

Lyons Consulting Group (LYONSCG), the premier eCommerce digital agency serving brands, online retailers, and B2B firms, today announced the launch of the new eCommerce website for FootJoy, the iconic golf lifestyle brand of the Acushnet Company. FootJoy is the industry’s leading provider of shoes, performance apparel, gloves and accessories for golf enthusiasts. The new site, designed and implemented by LYONSCG on the Demandware Commerce Cloud platform, is live and available for online shoppers at

“The new website is an amazing showcase for the brand. The site reflects the spirit of the golf enthusiast and highlights the style and quality of our products,” says Brian Horgan, Director of Direct-to-Consumer at FootJoy. “I’ve been through a dozen eCommerce launches and this is the best end product I have seen.”

For its new online presence, FootJoy sought to improve overall web performance, create a modern design aesthetic that reflected it position as the leading lifestyle brand in golf, and introduce a master architecture that enhances their ability to offer personalized products and increase consumer engagement.

“This beautifully designed website will be the premier destination for the golfing community to research, select and purchase the latest in shoes, performance outerwear, apparel, and accessories,” added Rich Lyons, CEO and President of LYONSCG. “This site represents the outcome of our collaboration with Demandware and FootJoy as one team, aligned to helping FootJoy realize their full online potential.”

The Demandware Commerce Cloud foundation enabled LYONSCG to easily incorporate the project elements that support FootJoy’s goals. The new site features stunning full-width responsive images, educational videos, product information, and professional tour player information.

“FootJoy gave us the opportunity to modernize the web presence for this revered and iconic brand, incorporating personalization engaging lifestyle features,” says Dave Barr, Executive Vice President and co-founder of LYONSCG. “Shoppers are going to be pleased with their experience.”

Other custom features include a product personalization engine for MyJoys, a line of customized footwear that offers consumers choice of colors, fabrics, initials, icons, NCAA and MLB logos incorporated into their shoes, The site also includes links to the FootJoy Community, a roster of golf professionals that wear FootJoy products, and even a real-time leaderboard that shows the current market share for golf shoes, which FootJoy leads with 62% of the market year-to-date.

About Lyons Consulting Group (

Lyons Consulting Group (LYONSCG) is the industry’s premier eCommerce digital agency, serving brands, retailers, and B2B organizations with tailored solutions that maximize their online potential. Headquartered in Chicago with offices around the world, the firm offers a full range of digital strategy, digital marketing, application hosting and support, experience design and eCommerce implementation services for the Demandware, SAP Hybris and Magento platforms.

LYONSCG is the recipient of the Demandware Delivery Partner of the Year, Magento Partner Excellence and Magento Innovator of the Year awards. LYONSCG’s approach is holistic—we provide every client with a creative, robust and increasingly profitable eCommerce website. LYONSCG is eCommerce Realized!

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Steve Susina
Follow >
since: 03/2003
Like >
Lyons Consulting Group

Follow us on
Visit website