ShelterBox Teams With Centerline Digital for 48-Hour Creative Lab

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ShelterBox is teaming with Centerline Digital for Lab 517, where staff and volunteers will have just 48-hours to create develop promotional strategies and creative assets.

ShelterBox USA and Centerline Digital

ShelterBox USA and Centerline Digital

Knowing how quickly ShelterBox must respond to help families in need, Centerline's challenge will be tp create promotional strategy and creative assets for ShelterBox in a similar, rapid turnaround – hence the 48 hour deadline.

International disaster relief charity, ShelterBox, has been selected to participate in an innovative 48-hour creative lab hosted by Centerline Digital, April 13-15, 2016. After reaching 100 employees, the North Carolina based agency started a give back program where employees receive a paid day off to volunteer within their community. The program evolved into Centerline100, extending the giving back theme beyond the local level.

“ShelterBox gives so much to people in need all over the world, and they have such an incredible staff. Extending the Centerline100 program to utilize our best in-house skills – strategy, storytelling, design and motion – to address some of their most prominent marketing challenges is a new way for our team to give back,” said Kristen Powers, group accounts director at Centerline.

“Lending our time and expertise to help them be more effective – I can’t think of any organization more deserving. It is truly a phenomenal cause, and we are thrilled to be their trusted partner for this challenge, and for many years to come.”

ShelterBox relies on donations – especially donations that come in before a disaster strikes. That way, ShelterBox is able to prepare for a disaster, strategically placing aid where it can be deployed in advance.

“Every year hundreds of thousands of families across the world lose everything when disaster strikes. ShelterBox provides emergency shelter and lifesaving supplies to communities overwhelmed by disaster and crisis. Most of these emergencies never make the headlines, and as a result don’t garner the private charitable support which ultimately makes humanitarian aid work possible. Raising awareness of the work is a huge challenge for ShelterBox, and for many aid organizations that are privately funded,” said Kerri Murray, president of ShelterBox USA.

“To help overcome this challenge and increase support for the mission of ShelterBox, Centerline Digital has been donating its creative and strategic insights and services to ShelterBox for the past four years, resulting in increased visibility of ShelterBox, its mission, and critically needed funding to help support families in crisis across the world. The professional services and advice that Centerline has supported ShelterBox with has been a true gift to the organization.”

Timing is everything when disaster strikes, and ShelterBox values speed. Acting as quickly as possible, and striving to reach families in the shortest time possible, is paramount. Days can feel like weeks when you’re without things that we often take for granted – things like shelter, blankets, and water.

Knowing how quickly ShelterBox must respond to help families in need, Centerline's challenge will be to create promotional strategy and creative assets for ShelterBox in a similar, rapid turnaround – hence the 48 hour deadline.

The event will kickoff at noon on Wednesday, April 13, and immediately teams of creatives, strategists and designers will be formed, and breakout squads will get to work through noon on Friday, when final creative outputs and highlights of the challenge will be presented.

About ShelterBox
Since 2000, ShelterBox has provided shelter, warmth, and dignity following nearly 300 disasters in over 92 countries and territories. ShelterBox responds urgently to earthquake, volcano, flood, hurricane, cyclone, tsunami, or conflict by delivering boxes of essential aid and other supplies. Each iconic green ShelterBox contains a disaster relief tent for an extended family, a stove, blankets, a water filtration system, emergency lighting, and other tools for survival. ShelterBox USA is donation funded, volunteer driven and is headquartered in Sarasota, Florida. ShelterBox is an official Project Partner of Rotary International. Tax-deductible donations to the organization can be made at or by calling (941)907-6036.

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Chris Alexander
ShelterBox USA
+1 941-907-6036 Ext: 102
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