Beyond Bank and Avoka Celebrate Celent Model Bank 2016 Award Win

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Beyond Bank’s omni-channel banking initiative sets the standard for digital customer engagement

Beyond Bank, one of Australia's largest customer owned banks, has achieved international recognition as a Celent Model Bank for 2016 in the omni-channel category. The award was made for its omni-channel customer engagement platform, designed and delivered by Avoka, the leader in digital customer acquisition for financial services. The Celent Model Bank Awards recognize excellence in the use of technology by financial institutions across the globe.

Beyond Bank is one of the first financial institutions in Australia to launch an omni-channel customer engagement platform, transforming how it interacts with customers. The project, built on the Avoka Transact platform, has helped Beyond Bank achieve a truly customer centric, digital engagement strategy, eliminating manual processing across key customer facing channels, with more scheduled for roll out later this year.

“This type of global acknowledgement is proof of our commitment to offering a full customer experience,” said Nick May, General Manager, Customer Experience, Beyond Bank.

“We began by looking at how we could engage faster and more easily with our customers, and working with Avoka, the results have surpassed our expectations, culminating in being a Celent Model Bank.”

Avoka Transact is a digital customer acquisition platform that helps financial institutions streamline their customer-facing business transactions, reducing abandonment, increasing sales and improving the customer experience. The Avoka Transact platform integrates directly into Beyond Bank’s existing systems via an API, eliminating the need for manual processing of applications completely. Prospective Beyond Bank customers now have a seamless online application and onboarding experience across mobile, tablet, home computer, as well as branch and contact center. No PDFs, no paper. The project was deployed in the cloud in four weeks and has resulted in an 80% reduction of time required by each customer to apply and open an account.

“Avoka and Beyond Bank share a passion for innovation and driving customer value. By cultivating and sharing our specialties, we are thrilled Beyond Bank has been recognized for its hard work in this area and we are looking forward to continuing to deliver great results as part of the digital transformation project,” said Philip Copeland, Chief Executive Officer, Avoka.

About Avoka
Avoka accelerates customer-centric digital transformation in financial services, government, education, field service and other industries. Avoka Transact creates seamless omni-channel customer experiences that increase business agility and accelerate customer acquisition. Avoka was founded in 2002 and has digitized over 100 million transactions for 150+ global clients. Avoka is based in Broomfield, CO, London, England and Sydney, Australia. Visit us at

For Avoka sales: Don Bergal, CMO, Avoka, dbergal(at)avoka(dot)com

With more than 200,000 customers and assets under management in excess of $4.38 billion, Beyond Bank Australia is one of the nation's largest 100% customer-owned financial institutions. It operates branches across South Australia, Western Australia, Wagga Wagga, the Hunter Valley and the ACT, and provides banking services and wealth management. It also supports a range of community endeavours via the Beyond Bank Community Development Program including the Beyond Bank Foundation.

In 2016 Beyond Bank Australia was awarded the Best Rate Savings Account – Junior Savings Club at the Mozo Experts Choice Awards. In 2015 the bank received Money magazine’s Best of the Best Award for their Low Rate Visa Credit Card, AB+F’s Mutual of the Year, CANSTAR’s Customer-Owned Online Bank of the Year and CANSTAR’s Mutual of the Year First Home Buyers Award SA & WA.

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Don Bergal
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