Boxed Plans to Relocate and Quadruple Headquarters in Soho

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Savills Studley Represents Bulk Delivery Company in 12,912-Square-Foot Relocation within One of Manhattan’s Hottest Submarkets

Through creative thinking we were able to create an opportunity for Boxed to expand on a long term basis within a very tight sub-market.

Savills Studley announces that Boxed has signed a long-term, 12,912-square-foot lease at 451 Broadway in the Soho submarket. The company, which delivers groceries and household items in bulk at discounted prices, currently occupies approximately 3,000 square feet at 110 Greene Street. Boxed will occupy the entire 2nd floor of 451 Broadway in April, 2016; asking rents were in the $70’s per square foot.

Savills Studley Corporate Managing Director Zev Holzman represented the tenant, Boxed, in the long-term transaction. The landlord, Crale Realty, was represented by Kevin Wang of KRW Realty Advisors.

According to Holzman, the full floor had been under lease by tech company Ideo, which had then subleased the floor to web development company, Square Space. Savills Studley was able to execute a 4 party transaction whereby Ideo and SquareSpace terminated their respective leases and negotiated a strategic long-term direct lease with the landlord, which allowed Boxed to move into the fully built, turn-key space. SquareSpace was represented by Rocco Laginestra, Senior Vice President of CBRE.

“We love being in Soho and are thrilled that we’ll be able to continue to grow our footprint in this exciting, dynamic area of Manhattan,” said DJ Williams, Vice President of Partnerships for Boxed.

“Through creative thinking we were able to create an opportunity for Boxed to expand on a long term basis within a very tight sub-market. The space itself is equally as exciting with a high end installation, large, home-like kitchen and open floor plan – all of which we acquired with minimal capital expense,” said Holzman.

451 Broadway was originally constructed in 1865 with a cast-iron front, and was later modernized in 1920. Each floor offers large windows with views and an abundance of natural light that highlights the creative loft space.

About Boxed

Founded in 2013, Boxed has taken the best elements of the wholesale shopping experience and folded it into one innovative, cutting edge mobile app that allows consumers direct-to-their-door access to all of their favorite warehouse club products, without membership fees. Boxed brings convenience and savings to on-the-go consumers who don’t have the time, means or patience to shop at a brick and mortar big box club. The elegantly-designed iPhone and Android app offers bulk-sized goods at pint-sized prices, and is completely free to download and use.

Boxed does all the heavy lifting, delivering a rich array of wholesale items directly to doorsteps across the continental United States in two days or less. The brand’s innovative discovery-based design recreates the fun of the treasure hunt experience with a curated selection of everyday essentials that consumers love including household staples, health and beauty supplies, office pantry items, groceries and a wide variety of organic and green products.

About Savills Studley

Savills Studley is the leading commercial real estate services firm specializing in tenant representation. Founded in 1954, the firm pioneered the conflict-free business model of representing only tenants in their commercial real estate transactions. Today, supported by high quality market research and in-depth analysis, Savills Studley provides strategic real estate solutions to organizations across all industries. The firm’s comprehensive commercial real estate platform includes brokerage, project management, capital markets, consulting and corporate services. With 27 offices in the U.S. and a heritage of innovation, Savills Studley is well known for tenacious client advocacy and exceptional service.

The firm is part of London-headquartered Savills plc, the premier global real estate service provider with over 30,000 professionals in over 700 locations around the world. Savills plc is listed on the London Stock Exchange (SVS.L).

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Erin Holin
Savills Studley
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