BrightWave Announces Raj Choudhury as First President

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Former Spunlogic, Engauge, Moxie and BLiNQ Media Executive Joins North America’s Leading Email Marketing Agency in Pivotal Role

BrightWave, North America’s leading email marketing agency, continues its impressive momentum as a category leader by appointing Raj Choudhury as the agency’s first President.

Choudhury will be responsible for all internal aspects of the company. He will work closely with Founder and CEO Simms Jenkins to manage future growth while maintaining BrightWave’s high client satisfaction rankings, fueling its industry innovation and adding to its unique and established culture. The appointment is effective immediately.

BrightWave has experienced 50% employee growth in the last twelve months. This comes on the heels of 22% revenue growth in 2015 and a strong first quarter of 2016. A true testament to the agency's momentum, BrightWave kicked off 2016 with a 47% revenue increase over the prior year.

Choudhury co-founded Spunlogic in 1998, leading it to become one of the largest privately held digital agencies in Atlanta, GA. It was acquired in 2008 by Halyard Capital to form Engauge. That agency was acquired with its 275 employees in 2013 by Publicis Groupe and then merged internally with Moxie, creating the largest digital agency in the Southeast. In 2014, Choudhury was hired as a turn-around CEO for post-acquisition social ad tech company BLiNQ Media. In that role, he re-stabilized the unit after founder transitions, provided new vision aligned to acquisition thesis and rebuilt technology teams and product differentiation in order to actualize parent company (Gannett Digital Ventures) assets and position value to both suppliers (Facebook & Twitter) and clients.

“This is truly a ground-breaking time for BrightWave. Raj coming aboard as President will be a catalyst for additional future success for our clients and employees,” commented Jenkins. “I have known and admired Raj for over a decade and having him join our team for the next phase of success is incredibly exciting to me and our team,” he added.

As well-respected industry thought leader known for leveraging innovative solutions and creating collaborative and imaginative work environments, Choudhury is excited for the new possibilities at BrightWave. “Joining BrightWave as President is a unique opportunity and one I am ready and energized for,” said Choudhury. “BrightWave is well established as the premier email and eCRM services firm. I look forward to helping the agency reach new heights,” he continued.

“Raj is an extremely talented executive. His addition to the BrightWave team will enable them to continue to provide their clients with the highest possible level of state-of-the-art service,” added Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University.

“Raj Choudhury is one of the most accomplished leaders I've ever known. Having had the chance to work side by side with him for 15 years, there is no one with a better combination of integrity, intelligence, and determination”, stated Jeff Hilimire, CEO of Dragon Army and Board Member of Metro Atlanta Chamber of Commerce. Hilimire added, “His gifts in business are vast, so when I heard he was joining Simms and the team at BrightWave, I knew it was going to be a great match. This is a win for all parties: Raj to join such an incredible team; Simms to gain a fantastic partner.”

For more information on Choudhury, please visit

About BrightWave
BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing and eCRM programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Aflac, Chick-fil-A, Equifax, MattressFirm, Mizuno and Phillips 66. For more information, please visit

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