In Finally Human, I teach brands and organizations how to create those relationships through their communications–as well as why those relationships matter.” - Bob Hutchins, Author of Finally Human
Franklin, TN (PRWEB) April 26, 2016
During the sales week ending April 24, 2016, local startup Franklin House Publishing (http://www.franklinhousepub.com/) landed its first book, Finally Human: Using digital media to restore culture and better our world, in the #1 slot of three of Amazon’s “Hot New Releases” lists.
Finally Human by Bob Hutchins became a best seller in the Media & Communications, Public Relations, and Customer Service categories of Amazon’s Kindle Store. Hutchins’s third book, Finally Human examines how marketing and advertising impacts the human spirit in a noisy, content-saturated world.
A fascinating mixture of historical analysis, op-ed, interviews, and case studies, Finally Human evaluates brand communication strategies of the past and present, breaking the tactics down to their basic elements. After evaluating what’s worked, what hasn’t, and how these attempts have impacted society as a whole, Hutchins outlines his theories and strategies for a new style of communication–one that acknowledges the dignity in all people and empowers both brands and consumers to have meaningful, enriching dialogues and experiences.
“The brand/consumer relationship model has been broken for the better part of the last century,” says Hutchins. “As we’ve shifted into a completely different digital culture over the last fifteen years, the broken model has started to change. However, we’re still not seeing perfect trust, authenticity, vulnerability, and transparency between brands and consumers. In Finally Human, I teach brands and organizations how to create those relationships through their communications–as well as why those relationships matter.”
The themes that Hutchins tackles in his latest book seem to be resonating with audiences. A representative from Franklin House Publishing says, “It was exciting to see digital copies of the book selling so quickly right out of the gate. The print versions of Finally Human are coming to completion and will be available in May 2016. We hope that the excitement that’s built up around the Kindle version will help carry physical sales as we push ahead to the end of Q2.”
Prior to its launch, Finally Human received critical acclaim from Hutchins’s peers. New York Times best-selling author, Joel Comm, says, “Finally Human rocks the way we see brand communications. Hutchins shows his readers how to take off the masks and create content and experiences that restore the humanity in all of us. Who thought 'marketing' could be this impactful?”
Ash Greyson, Founder Ribbow Media, writes, “From start-ups to CEOs of established companies, there is something in Finally Human for everyone. It’s nearly impossible to come up with timeless advice in the digital space but Bob Hutchins has done it here.”
“The ideas in Finally Human really seems to be connecting with people,” says Hutchins. “I’m looking forward to seeing where it will go in the months ahead.” For more information, visit http://finallyhuman.tv.
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About Franklin House Publishing
Franklin House Publishing (FHP) is a new, independent publishing house located in Franklin, TN. The FHP team has over 25 years of combined marketing experience and specializes in all digital marketing platforms. We are fluent in Google Adwords, Facebook Ads, Twitter Ads, and Instagram Ads. Our team of skilled strategists will create a marketing campaign that will help bring your book sales to the next level.
