New York, NY (PRWEB) April 27, 2016
Close to the start of their season, the Atlanta Hawks franchise placed a network of beacons throughout Philips Arena and have successfully engaged fans at each home game to enhance the in-venue experience. With a focus on fan experience, use cases have included promoting a Big Grams (the collaboration between Big Boi and Phantogram) concert to Dikembe Mutombo night, along with seat upgrades and ‘Welcome’ messaging.
To extend the benefits of proximity marketing, the Hawks have also opened up their beacon based marketing to team sponsors, such as a multi-game KENO! Campaign for the Georgia Lottery. Even more large scale campaigns with other key sponsors have been slated throughout the remainder of the season and beyond.
“Our goal is to enhance the fan experience and beacons are a key part of delivering against that target,” said Meg Ryan, Hawks Senior Director, Marketing Strategy. “Fans are spending increasingly more time on their mobile devices. With beacons, we directly provide them relevant information at key points throughout the day. The Hawks plan to involve even more of our partners in that interaction in a way that offers them greater exposure to our fan base. More importantly, it creates truly memorable engagement between our sponsors and fans that yields lasting connection and value for them both.”
“We are taking the floor projection feature to the next level by creating an immersive group play experience that is uniquely tied to our brand” said James Hutchinson, Senior Vice President of Marketing and Product Development for the Georgia Lottery.
Signal360 partner teams who are working to monetize their proximity marketing use cases include the Golden State Warriors who run campaigns with partners such as Peet’s Coffee, Tampa Bay Lightning to promote a Chase promotion at the Tampa Bay Sports Store powered by Reebok, and other teams, who are similarly focused on meaningfully and seamlessly integrating sponsor messaging to benefit fans.
In February, the Bucks ran a Signal360 powered geofence campaign with McDonald's, across 125 McDonald's restaurants in the Milwaukee area. The purpose of the campaign was to drive users of the Milwaukee Bucks app to download the McDonald’s app, and in kind, into McDonald’s restaurants local to Milwaukee and the surrounding areas– over 1 in 2 people eligible to receive campaign messaging were engaged with through the geofence triggered content.
Mike Grahl, Vice President of Digital Platforms at the Milwaukee Bucks, affirmed that, “Providing unique value to Bucks fans is a primary objective of our digital marketing efforts. Beacon and geofence partner platforms create those opportunities in and out of our arena and give our fans the chance to engage with our partners in a memorable, effective and personal way.”
In general, helping franchises enhance fan engagement while monetizing their proximity marketing platform has been a key focus for Signal360. Lev Raslin, Senior Director of Business Development at Signal360 is confident about Signal360’s growth as a market leader in sports technology. “We’ve proven that beacons significantly impact and improve the fan experience in sports, we’ve proven the ROI associated with the installation of beacon technology, and now we’re excited to continue to expand our footprint in the space. With upcoming announcements about deeper integrations with other sports technology partners and vendors, our solution will only improve in feature richness and ability to help teams interact with their fans in new ways.”
About Signal360
Signal360 (formerly known as Sonic Notify) is the leading in-venue mobile notification platform for real-time proximity informed user engagement. Signal360 uses cross-platform patented inaudible-sound mobile notification technologies as well as the emerging BLE standard (full support for iBeacon™ and Eddystone™) to wirelessly enable physical locations to reach mobile devices in real-time with highly-targeted contextual content based on a user’s location and interests. Signal360 has corporate offices in NYC, Austin, Charlotte, and Seattle, and has been delivering proximity marketing to smartphones and tablets since 2011. For more information, visit http://www.Signal360.com