We took a mobile-centric and user-experience-first approach, and developed a design that provides users easier access to content and the opportunity to easily interact with us and with other fans.
Yellow Springs, Ohio (PRWEB) May 12, 2016
Urban Baby Bonnets, a leader in modern baby bonnets, caps, bucket hats and ear hats for boys and girls, today announced the launch of its re-designed website at http://urbanbabybonnets.com. The new website is easier to navigate thanks to their use of large, gorgeous images and playful rollovers. The new site provides users with quick access to detailed product information, new styles, product favorites, an ongoing photo contest, and a welcoming community blog. Since UB2’s modern and eclectic approach is at the cutting edge of hat fashions for little ones, new site is also a landmark for design trends in the baby apparel industry. The updated branding and site design reflects the company's commitment to bring best-selling, high-quality, and handmade USA products.
"We’re head-over-heels excited to announce the launch of our new website—after several long months of hard work! Since we launched http://urbanbabybonnets.com the first time around we’ve created hundreds of hat designs. At times, the process of searching for and finding products on the site was difficult for our customers. Our goal was to create a re-designed site that was as beautiful as it was functional. Our customers have lots of feedback—and we wanted to tap into that more centrally." - said Colette Palamar, Owner and Creative Director at Urban Baby Bonnets.
The e-commerce expert team at Lifetime Media Group worked diligently to provide the most current website features. The site's homepage now welcomes visitors with changing an current campaign images in a gorgeous slider with easy-to-navigate links below.
Additional features include:
- New user-friendly interface with fresh, edgy, modern design (design by Colette Palamar).
- Upload & view photos of your baby for submission to a cool monthly contest.
- Extensive list of our stores and how to find them.
- Search by Size functionality!
- Integrated ask-a-question forms that work seamlessly across all devices.
- Gift cards that can purchased in any dollar amount.
- Dedicated organic and best-seller sections.
- New and improved blog section.
- Ability to create product favorites for later purchase.
- Latest one page checkout for a smoother purchase experience.
- Interactive product zoom-in capability.
- Complete order tracking integrated with various shipping providers.
- Simple and easy re-orders, even allowing customers to check previous orders.
The brand-new community section includes the new Urban Baby Bonnets Company Blog (perfect reading for the modern mama) with increased social media connectivity. This connectivity provides a way to allow customers to share feedback and get to know the brand personally.
About Urban Baby Bonnets
Urban Baby Bonnets is a woman-owned company and all of their products are handmade in the USA! They are committed to domestic production, social equity, and environmental sustainability. Urban Baby Bonnets focuses their commitment in manufacturing practices, support of work-at-home women, and in the use of organic fabrics and environmentally responsible packaging.