America’s Favorite Mother’s Day Flowers

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PINCHme surveys over 18K members in search for America’s Favorite Mother’s Day Flowers

America's Favorite Mother's Day Flowers

“Our data indicates that Pink Roses are sure to make mom happy,” said Jeremy Reid, Founder and Chairman of PINCHme.

What mom doesn’t love flowers? After April showers have cleared, Moms across America are getting ready for flowers to bloom. When it comes to Mother’s Day, you want to give mom the perfect bouquet.

PINCHme hand-picked over 18,000 of its members from across America to find out which flower and color they wanted to receive on Mother’s Day. PINCHme is a revolutionary website that lets members try products from the world’s leading brands completely for free, in exchange for their feedback. PINCHme members share their feedback on the PINCHme platform as well as on social media.

Roses took the number one seed as America’s favorite flower – with 25% of votes. Lilies, Tulips, Orchids, and Peonies followed with 13%, 11%, 10%, and 7% of the votes respectively. With so many beautiful colors to choose from, the survey also asked members which hue they prefer for their special bouquet. Pink is always pretty in this case – with 28% of votes as America’s favorite flower color. Purple came in close second with 26% of the votes and the third most preferred flower color was red, with a tally of 11%.

“Our data indicates that Pink Roses are sure to make mom happy,” said Jeremy Reid, Founder and Chairman of PINCHme.

“We deliver smiles to over 2 Million members nationwide by helping them discover and try products for free. Over 85% of our audience is female, with 3 out of 5 PINCHme members having children living at home. Our core member is a Mom, and she’s really important to us.”

The America’s Favorite Mother’s Day Flowers infographic breaks down favorite flower and color preference by U.S. State.

Florida moms indicated a preference towards Roses (27%), whilst Orchids and Lilies also ranked highly with 18% and 13% respectively. Color preferences in the State included pink at 27%, purple at 26% and white at 12%.

The DC Metro Area, in particular, prefers Roses (23%), Lilies (13%) and Tulips (12%) and has a color affinity for pink (26%), purple (25%), and red (12%).

Pennsylvania moms also prefer Roses, Lilies, and Tulips, with a breakdown of 22%, 15%, 11% respectively. The colors most desired in the Keystone state are pink (26%), purple (25%), and white (12%).

About PINCHme is a revolutionary website that offers consumers free products from leading beauty, food and other household brands in exchange for their feedback. No credit card or payment of any kind is required! Members just log on and choose from a selection of the products on offer, which then arrive by mail on their doorstep a few weeks later. Members just need be sure to complete short feedback surveys on each product a few weeks later!

Launched in 2013, PINCHme works with leading packaged goods companies such as P&G, L’Oréal, Johnson & Johnson, Nestle, Kellogg’s and Kraft, who’s products are found at most supermarket, pharmacy and department stores. PINCHme helps these companies gain product feedback and other rich insights from their ideal target consumer audiences, as well as generate social media buzz and drive user generated content, all designed to increase their bottom line sales. PINCHme's highly engaged community of more than 2 million members is comprised predominately of female millennials who are the primary shopper in the household. Members are required to complete detailed personal profiles which allow our brand partners to micro-target particular segments of the community for digital promotions and sampling campaigns.

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*These are key findings from a PINCHme survey conducted in April 2016. There were a total of 18,313 respondents across all ages (Under 18: 1%; 18-24: 16%; 25-29: 14%; 30-34: 14%; 35-39: 13%; 40-44: 9%; 45+: 33%). Members from 48 U.S. States (excluding Hawaii and Alaska) as well as the District of Columbia were surveyed.

America’s Favorite Flowers by the numbers:
Roses    25%
Lilies    13%
Tulips    11%
Orchids    10%
Peonies    7%
Daisies    7%
Hydrangeas    6%
Carnations    6%
Sunflowers    5%
Other    2%
Succulents    2%
Iris    2%
Magnolia    2%
Violets    1%
Ranunculus    1%

America’s Favorite Flower Colors by the numbers:
Pink    28%
Purple    26%
Red    11%
White    10%
Yellow    9%
Blue    9%
Orange    5%
Green    2%

Favorite Flowers by State:
AL    Roses
AR    Roses
AZ    Roses
CA    Roses
CO    Lilies
CT    Roses
DC    Roses
DE    Roses
FL    Roses
GA    Roses
IA    Lilies
ID    Roses
IL    Orchids
IN    Lilies
KS    Tulips
KY    Lilies
LA    Lilies
MA    Tulips
MD    Lilies
ME    Lilies
MI    Lilies
MN    Lilies
MO    Lilies
MS    Lilies
MT    Lilies
NC    Roses
ND    Peonies
NE    Tulips
NH    Orchids
NJ    Orchids
NM    Lilies
NV    Tulips
NY    Orchids
OH    Lilies
OK    Roses
OR    Carnations
PA    Roses
RI    Lilies
SC    Tulips
SD    Roses
TN    Lilies
TX    Tulips
UT    Daisies
VA    Tulips
VT    Roses
WA    Peonies
WI    Lilies
WV    Lilies
WY    Orchids

Favorite Flower Color by State:
AL    Pink
AR    Pink
AZ    Pink
CA    Pink
CO    Pink
CT    Purple
DC    Pink
DE    Yellow
FL    Pink
GA    Pink
IA    Pink
ID    Purple
IL    Pink
IN    Pink
KS    Purple
KY    Purple
LA    Purple
MA    Purple
MD    Pink
ME    Blue
MI    Red
MN    Blue
MO    Purple
MS    Red
MT    Pink
NC    Blue
ND    Pink
NE    Purple
NH    Purple
NJ    Pink
NM    Pink
NV    Purple
NY    Pink
OH    Purple
OK    Purple
OR    Purple
PA    Pink
RI    Purple
SC    Pink
SD    Purple
TN    Purple
TX    Pink
UT    Red
VA    Yellow
VT    Purple
WA    Pink
WI    Purple
WV    Yellow
WY    Purple

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David Bray
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