Ideally you want your email marketing program to not feel like you're selling
Rancho Santa Margarita, Calif. (PRWEB) May 13, 2016
High Traffic Academy, a platform that focuses on visual training and resources for online entrepreneurs and marketers, has launched its new Email Marketing 101 program, with longtime successful Internet marketer Josh Roache.
Roache has several years experience building email campaigns focused on conversion and hopes to show signups how they can craft email messages that not only get opened, but also produce long-term customers. According to Roache, email marketing is at its most useful when delivering value to a subscriber.
“The email address has grown even more valuable than a one-time sale,” Roache said. "Today more people are guarded with their contact information than ever before, and their email address acts as a last line of defense, of sorts, from the constant state of exposure created by social media. When they share their email address with you by signing up for an offer, they are trusting you to deliver worthwhile content that makes it worth their while to continue that relationship long-term. With this program, I'm hoping to give you the tools for delivering on that expectation."
The training program Roache has built for High Traffic Academy will focus on a number of different areas pertinent to email marketers, such as the different email formats; how to understand and segment an email list for optimum results; how to use autoresponders so that it doesn't feel like you're using an autoresponder; how to construct email landing pages; which elements should always be included in an email; and last but not least, how to understand email analytics.
Roache admits that it "sounds like a lot to take in, and it is, but once you master these simple areas, you can turn your email marketing program into something that doesn't just land in an inbox, but rather something your subscriber looks for every week or month or however frequently you send."
"Ideally you want your email marketing program to not feel like you're selling," Roache added. "You want it to sell itself based on the free value that you're bringing to each correspondence. You do that, and you'll have the kind of program that your subscribers appreciate."
The specialized training course is now available through High Traffic Academy for an annual subscription fee of $297. The course will be continuously updated to keep pace with trends in the industry. Hit the link to learn more and sign up.
ABOUT HIGH TRAFFIC ACADEMY: High Traffic Academy is a high-end Internet marketing education and publishing company blending industry expertise with ongoing research and testing to teach aspiring entrepreneurs how to make money online from anywhere in the world. Through its step-by-step video guided approach, High Traffic Academy’s industry-leading model provides a platform for its different programs covering various inbound marketing and business topics. Founded in 2011 and headquartered in Rancho Santa Margarita, Calif., High Traffic Academy is a category leader with national operations throughout the United States. For more information, visit http://www.hightrafficacademy.com.