Troupe’s Chief Executive Strongly Supports New JOBS Act Title III Equity Funding Rules

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Traditional VC Raising Veteran Sees Public Crowdfunding as a Key Driver of Innovation

Consumers who believe in a company’s innovative offerings and corporate vision for growth will now be able to make early investment by taking advantage of the Title III ruling.

Mr. Andy Fox, founder and chief executive officer of Troupe (, the world’s first online platform for designing, buying and selling custom 3D jewelry, pronounced his committed support of the JOBS Act Title III equity crowdfunding ruling that goes into effect today.

“Until now, the U.S. Securities and Exchange Commission (SEC) has prevented investors who made less than $200,000 a year or have less then $1,000,000 of net worth, from being able to invest in young, private companies,” said Fox. “While I’m sure the government had good intentions in doing this, it unfairly segregated this group from participating in many high growth opportunities. Consumers who believe in a company’s innovative offerings and corporate vision for growth will now be able to make early investment by taking advantage of the Title III ruling.”

Troupe’s management believes that equity crowdfunding could have an even greater impact than incentive crowdfunding, which is already a booming activity, since company supporters have an incentive to evangelize the business long after the campaign has ended.

“Social marketing is by far the best method of driving awareness in a world where traditional advertising is becoming less and less effective,” added Fox. “And you can’t have better social influencers to drive your brand than the customers and investors who have a long-term view of your company’s success. I believe equity crowdfunding will be a stronger fundraising platform for startups as consumers are not just getting a one time deal, they are investing in a company for the long haul.”

Customization’s Rapid Growth

Over the past few years, there has been explosive growth in customizable fashion. For example, Nike® is just one of the many companies that is driving customers through its website to design custom fashion products. However, customization for apparel and footwear is easy, as customers simply pick colors or upload images. But jewelry, because of its 3D-nature, has traditionally been too complex for custom design.

Troupe’s easy-to-use e-commerce site will enable customers to design custom jewelry in minutes. Similar to using LEGO® blocks, customers can simply snap together 3D objects from Troupe’s library of components and 3D art. With Troupe’s groundbreaking photorealistic design platform, consumers will be able to convert any uploaded two dimensional image – such as photographs of children, pets, etc. – into a 3D piece of 18K gold plated brass, silver or gold vermeil jewelry. Once a design is complete, consumers can buy it or sell it in the Troupe marketplace.

“With the global jewelry market (excluding watches) currently around $215 billion and growing, the ability for customers to design their own jewelry from start to finish is a vast, untapped opportunity,” said Fox. “As we roll out, our highly anticipated e-commerce and marketplace site for 3D jewelry design, we expect to see a rapid growth in customers who have been demanding the online tools necessary to not only design their own jewelry, but to profit from the sales of their designs.”

About Troupe

Based in Boston, Mass., Troupe is the world’s first online platform that enables customers to design, buy and sell custom jewelry. For further information and to start designing your own beautiful piece of jewelry, please visit us at or visit Troupe’s WeFunder crowdfunding campaign site at

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Peter Gorman
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