Economic Alliance Helps Drive Job Growth in Los Angeles

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The Tripartite Economic Alliance helps Los Angles based CausePlay partner with Guangzhou, China in Virtual Reality/360 Production and Distribution

Mobile solutions leader CausePlay has inked a deal with a Guangzhou company to support Virtual Reality (VR) production and advertising. The partnership will enable CausePlay to hire production and support staff in Los Angeles to meet the demands of the new contract.

The World Trade Center of Los Angeles and the office of Los Angeles Mayor Eric Garcetti made the partnership possible by supporting the Tripartite Economic Alliance between Los Angeles, Auckland, New Zealand and Guangzhou, China.

CausePlay will support a travel and business 360/VR content distribution deal with partners in Guangzhou, China. CausePlay will produce business and travel highlights of Los Angeles and the greater LA area in 360/VR. Iconic locations from Downtown LA to Santa Monica will be captured in 360/VR and distributed to Chinese travel and tourism, business, and entertainment mobile portals throughout China.

“This alliance is an example of how modern cities can engage and collaborate in the 21st Century,” says Stephen Cheung, President of the World Trade Center Los Angeles. “It’s about creating jobs and introducing the incredible talent and resources available in Los Angeles to the global market.”

The announcement arrives during the Tripartite Economic Alliance, which is held in Auckland, New Zealand. Los Angeles Mayor Eric Garcetti, Los Angeles business leaders and international delegates are in New Zealand for the Tripartite Economic Alliance to develop business and trade partnerships.

“The Tripartite Economic Alliance will increase economic, trade and investment opportunities for Los Angeles businesses, entrepreneurs and investors with two key economic powerhouses in the Asia-Pacific region,” says Cheung.

The Los Angeles delegation has a number of formal and business engagements with Auckland and Guangzhou business leaders and government officials in hopes to establishing strong partnerships to enhance economic development activities for all three regions.


As the leading international trade service and promotion organization in the Los Angeles region, WTCLA supports the development of international trade and business opportunities through our business assistance, matchmaking and educational services, and promotes Los Angeles as the premier destination for international trade and foreign investment. WTCLA has led or assisted in the attraction of more than $1 billion of foreign investment into Los Angeles County. The WTCLA is an affiliate of the Los Angeles County Economic Development Corporation (LAEDC).

About CausePlay

CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising. CausePlay distributes programs which incorporate mobile tactics from in-store beacon distribution to augmented and virtual reality programs.

About the Tripartite Economic Alliance

Guangzhou and Los Angeles are Auckland’s most well-established and economically important sister cities. In November 2014, the Mayors of Auckland, Guangzhou and Los Angeles signed the Tripartite Economic Alliance agreement. The three cities aim to set a new standard for how modern cities can engage and collaborate in the 21st Century, and are already working together to enhance trade and economic relations.

The inaugural Tripartite Economic Summit was held in Los Angeles in June 2015, with the theme of ‘Innovation – through Commercialization and Connectivity’. The 2016 on May 16th and May 17th summit will build on the importance of making meaningful connections with fellow entrepreneurs and innovators.

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Jonas Hudson
CausePlay, LLC
+1 (310) 906-0164
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