Williams Helde Agency Introduces Active Labs Specialty Division to Provide Consulting and Creative Services Tailored to Startups

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Williams Helde Marketing Communications, Seattle’s oldest independent advertising agency, today announced the launch of Active Labs, a new division of the agency focused exclusively on driving value for startup companies and their investors.


Active Labs was formed to help startups establish their foundational marketing strategy and core values as part of their overall vision. Specifically, the focus will be to provide culture crafting and go-to market support in the areas of: brand development, distribution strategy, advertising, design and PR. Prospective clients should have a market-ready product and have completed both a friends and family and angel round of fundraising.

“These are companies who’ve reached a crucial stage of their life cycle where our experience and resources can make a huge impact, but they aren’t looking to shift control of their marketing to an outside party of influence,” Williams Helde president Marc Williams said. “We view Active Labs as a more streamlined and flexible agency alternative. It’s really a consulting and creative hybrid agency model that delivers what startups need most during their formative months and years: a clear message, value proposition and brand activation plan.”

The introduction of Active Labs coincides with Williams Helde’s new partnership with angel investment network Keiretsu Forum Northwest, which facilitated $43.5 million in funding for 57 startup companies in 2015.

“We believe in empowering young, promising companies by giving them the tools to go to market with a carefully crafted strategy in place,” Williams said. “Active Labs essentially provides these companies a marketing communications launch pad so they can continue to build positive momentum as their business model takes shape rather than spending time and budget on projects they aren’t yet mature enough to need.”

Williams’ connection to the startup community dates back to his tenure as Chairman of the Board for the Northwest Entrepreneur Network, which in 2014 became part of the Washington Technology Industry Association. He is currently a member of the Seattle University Innovation & Entrepreneurship Advisory Board.

About Williams Helde
Founded in 1969, Williams Helde is a Seattle-based marketing communications agency focused on inspiring, connecting and awakening the active healthy lifestyle inherent in every great brand. WH strives to become our clients’ most trusted resource by tackling the most challenging aspects of their customer experience and transforming them into the most successful. Connect with WH at http://www.williams-helde.com or on Twitter @williamshelde.

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