Ashley Distler and Bryant Hutson Named to Leadership at RowdMap, Inc. to Continue Unprecedented Expansion and Service across 48 States, Covering over 100MM Patients

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Ashley Distler and Bryant Hutson named Vice Presidents Provider, Health Plan Strategy at RowdMap, Inc. to continue unprecedented Expansion and Service of clients across 48 states, covering over 100MM members and patients.

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At the end of the day, it’s about technology and team; neither can do the job without the other and we’re grateful to have the best-of-breed of both.

Ashley Distler and Bryant Hutson join leadership at RowdMap, Inc. alongside Melanie Rosenthal, Chief Executive Officer, formerly with Eliza, Sprigley, Health Dialog, Solstice Capital, and the Human Genome Project; Dr. Henriette Coetzer, Chief Clinical Risk Officer, previously with the National Health Service (United Kingdom), Towers Watson, the British United Provident Association (BUPA), Health Dialog, and Healthways; Joshua Rosenthal, PhD, Chief Scientific Officer, formerly with Eliza and Sprigley and a Fulbright recipient at the Sorbonne’s International think tank (EPHE) and member of the Data Access and Use Group of the National Committee on Vital and Health Statistics (NCHVS), the committee established by Congress to serve the Department of Health and Human Services on health data, statistics and national health information policy; Burak Sezen, Chief Information Officer, previously with Eliza, Sprigley, Health Dialog, Pricewaterhouse Coopers and Ernst & Young; Kim Spalding, CPA, Chief Financial Officer, formerly with Tech Republic, Narrowcast, and Ernst & Young’s Entrepreneurial Services; and Marshall Votta, Chief Market Officer, formerly SVP at Leverage Health and VP, Network Development NaviNet.

Both Ashley and Bryant have served RowdMap, Inc. for over two years as Senior Client Strategists, working with health plans and providers in 48 states, covering over 100MM patients and members. “Ashley and Bryant have effectively scaled our efforts to serve both payers and providers over the past two years. They are leading the efforts with leading payers and providers to identify, quantify and reduce low-value care and move to value based arrangement. They’ve proven extraordinarily adept at everything from interpreting complex information to formulate strategy, then helping clients use the information on the ground, training client teams and literally standing side by side with clients in their operations,” said Melanie Rosenthal, Chief Executive Officer at RowdMap, Inc.

Ashley brings tremendous experience from time at Presence Health, a leading hospital-based clinical delivery system, where she worked on clinically integrated networks. She also brings deep financial and operational experience, having served in finance, contracting and supply chain leadership roles at the Hospital Corporation of America (HCA) and clinical experience from work at the SIP, Cancer and Blood Diseases Institute, Cincinnati Children's’ Hospital Medical Center. Ashley holds a Master of Health Services Administration and a Master of Business Administration in Healthcare (MHSA/MBA) from Xavier University and a BA in Economics from Centre College.

Bryant brings deep experience from time at Optimity Advisors, a specialized management consulting firm focusing on strategy and analytics in health care, where Bryant served several national plans and regional affiliates, PBMs, government payers and health care service companies across the country. Bryant’s work focused on the impact of the Affordable Care Act across all major product and lines including Medicare, Medicaid, Large and Small Group Commercial, Exchange and Marketplace business segments. He also brings strategic experience from his time at the Corporate Executive Board, where he researched and created best practices in technology for Fortune 100 companies. Bryant holds BS degrees from Cornell University in Communication and Information Science.

“RowdMap, Inc. may be somewhat unusual in that we serve both payers and providers equally. Both parties use government benchmark data as a third-party foundation from which they can have a meaningful conversation,” said Ashley Distler, Vice President, Provider Strategy at RowdMap, Inc. “In many markets, we are serving both health plans and providers of different types. By identifying, quantifying and reducing low-value care, economic models can work for both payers and providers moving into value-based care and risk-arrangements,” said Bryant Hutson, Vice President, Payer Strategy at RowdMap, Inc. “One of our goals has been to bring the information out to the market in a very careful, controlled way in which both payers and provider can win together. Rather than the typical antagonism one sometimes finds between payers and providers, we’re seeing leaders from each actor in the delivery system work together to benefit members and patients, creating a truly virtuous cycle,” said Marshall Votta, Chief Market Officer at RowdMap, Inc.

Ashley Distler and Bryant Hutson join recent additions to RowdMap, Inc. Marshall Votta, Chief Market Officer; Josh Holmes, Vice President of Business Development and Laura Sandman, Market Operations at RowdMap, Inc. “We’ve been extraordinarily fortunate in building a team that has seen, and more importantly sustained, marked growth over the past years as we’ve moved from covering a handful of states and several hundred thousand members and patients to the vast majority of the country and roughly one in three americans. When you are fundamentally changing the way payment flows in a delivery system there is stunning opportunity, but also tremendous challenges in helping clients seize that opportunity. At the end of the day, it’s about technology and team; neither can do the job without the other and we’re grateful to have the best-of-breed of both,” said Melanie Rosenthal, Chief Executive Officer at RowdMap, Inc.

About RowdMap, Inc. :

An Ernst and Young EY Entrepreneur Of The Year® winner, RowdMap’s Risk-Readiness® benchmarks help health plans, physician groups, and hospital systems identify, quantify, and reduce no-value care that physicians deliver—a central tenet of successful pay-for-value programs.

Through practice pattern and referral analysis, RowdMap’s benchmarks identify the health care entities that manage unwarranted and unexpected variation in care. This variation leads to more than $850 billion in no-value care annually. Payers and physicians use RowdMap’s physician and population health benchmarks to create strategies that put these highest performing physicians at the center of networks and then design products, organize clinical programs, and coordinate sales and marketing around them. RowdMap’s platform comes preloaded with benchmarks for every physician, hospital, and zip code in the United States—no IT integration required. RowdMap's Risk-Readiness® Platform works across all market segments and has significantly larger returns than traditional medical economics approaches.

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