BuzzFeed Audio and Rolltape Team Up to Preview 3rd Channel for Podcasts

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BuzzFeed Audio’s “Another Round” Podcast Lets Fans and Listeners Speak Up and With Each Other via Rolltape Radio

Rolltape, an audio messaging and micro-podcasting platform for helping people strengthen their relationships with friends and followers, announced a pilot partnership with BuzzFeed Audio’s popular “Another Round” podcast series. The pilot officially kicks off today with the airing of Another Round’s weekly episode, which produces a new show for download every Tuesday. This first-of-a-kind pilot is made possible through Rolltape’s new novel offering “Rolltape Radio,” a creative community for anyone to create and share user-generated content in a podcast-like format.

Podcasts have traditionally been a one-way monologue delivered to their respective audiences. However innovative podcasts, like “Another Round”, are seeking new ways to introduce other voices and unique stories to their listeners.

Podcasters have traditionally asked their audience for suggestions, feedback, and leads on stories using voicemail or voice memos, however this approach isolates listeners from hearing and enjoying each other's submissions. Poor audio quality and workflow issues often make it difficult for producers to incorporate listeners' voices on their shows.

“With the evolution of podcasting and the introduction of ‘personal podcasts’ on Rolltape Radio, we’re creating a 3rd channel for podcasts. Now podcast audiences can respond to podcast material, listen and discuss each other's perspectives, then share stories on social media and the web,” noted Jessica Taylor, Rolltape’s co-founder and CEO. “We think other podcast producers will also love the ability to include their own branding and seamlessly select and use listeners’ material on their shows.”

Podcasting is growing in popularity across all demographics. Consumption is up by 24% from last year. Spotify and Google are just the latest companies to announce plans to rollout podcast offerings. With approximately 325,000 podcasts available in the App Store, Americans are consuming more audio storytelling. Apple projects users will consume 10 billion episodes in its app.

Another Round is a weekly BuzzFeed Audio podcast series featuring, Heben Nigatu and Tracy Clayton. The hosts conduct interviews with guests on topics about race, gender, pop culture, and more. Recent guests have included Broadway musical Hamilton’s creator Lin-Manuel Miranda and presidential candidate Hillary Clinton.

About Rolltape
Founded in 2015, Rolltape Inc. is a female-founded mobile development startup. The privately-held company is based in San Francisco, California. Its namesake platform, Rolltape, is a free mobile app available for iOS devices worldwide. Rolltape lets people create user generated content by making short, five-minute audiograms to share stories from their lives, update friends and family and keep relationships stronger. Creators can personalize their messages with mood music and custom images — the perfect way to send festive, fun, memorable, and heartfelt greetings to loved ones. Interested parties can visit for more information about the app.

Follow or connect with Rolltape via the following channels:
Listen to a Rolltape Radio greeting:
Download Rolltape on the App Store:
Rolltape is now available to English speakers worldwide.

Twitter: @RolltapeApp

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Editor’s Note: (Artwork available upon request.)

Press Contact:
Carmen Hughes
Ignite Public Relations

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Carmen Hughes
Ignite PR
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Jessica Taylor
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