News Corp Partners with Vidora for AI-based User Retention Platform

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Vidora will expand its AI implementation with the Wall Street Journal across News Corp

News Corp, the world’s leading media and information services company, is partnering with Vidora to provide predictive intelligence aimed at increasing user retention and customer lifetime value across News Corp business units.

Premium media and commerce companies use Vidora’s intelligence platform to both predict the lifetime value of individual visitors and automatically increase their value using personalization, recommendations, and automation tools. Using Vidora, leading B2C brands decrease user churn, increase customer lifetime value, and increase user engagement. News Corp publications like The Wall Street Journal, the leading global online subscription-based financial news publication, have seen increases in engagement of over 50% using Vidora.

“At News Corp we believe big data and AI are critical to helping our business units make the best decisions around how to retain users and increase their engagement. Our users in turn benefit by having more personalized and compelling experiences,” said Paul Cheesbrough, News Corp CTO. “Vidora’s technology is using data and intelligence to increase revenues for some of our leading B2C brands.”

Alex Holub, CEO of Vidora added, “In the coming years, AI and predictive analytics will work increasingly closely with marketing and product teams to retain and automatically increase the value of users. We are thrilled to be expanding our relationship with News Corp and to have the opportunity of working with the largest global consumer brands.”

The partnership will enable News Corp business units globally to more easily leverage Vidora’s AI-based user retention platform. News Corp is also an investor in Vidora.

About News Corp
News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, and cable network programming and pay-TV distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom. More information:

About Vidora
Vidora’s Behavioral AI Platform enables premium media and commerce companies to increase user retention by both predicting the lifetime value of users and automatically increasing their value using 1:1 personalization. Vidora was founded in 2013 by PhDs and graduates from Stanford, Caltech, and Berkeley. Vidora processes over 200 million daily behavioral events across leading consumer brands like Walmart, Panasonic, and the Wall Street Journal. More information:

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