Retail & Brand Marketing Expert Kim Feil Joins PowerReviews Board of Directors
Chicago (PRWEB) June 08, 2016 -- PowerReviews, the leading provider of ratings, reviews and question-and-answer technology to more than 1,000 brands and retailers, announced today the appointment of Kim Feil to its board of directors. Feil brings more than 25 years of experience with the largest brands and retailers including OfficeMax, Walgreens, Sara Lee, Kimberly-Clark, Information Resources Inc, Dr Pepper/7UP and Frito-Lay.
“Kim brings a wealth of proven experience as a retail, brand, and ecommerce executive leading marketing, sales and strategy for some of the world’s most recognizable brands,” said Matt Moog, CEO of PowerReviews. “We’re excited that she is joining the PowerReviews board and look forward to the contributions she’ll make as we continue our mission to unify and amplify the voice of the consumer for brands and retailers.”
Feil led marketing and innovation growth strategies as the EVP and Chief Marketing and Strategy Officer for OfficeMax during its merger with Office Depot in 2013. She also served as the first Chief Marketing Officer for Walgreens, where she positioned the company as a leading community health and daily living destination for its six million daily customers.
Feil also supported the growth of some of the largest brands through her work at Sara Lee, Kimberly-Clark, Dr Pepper/7UP and Frito-Lay. And as President of Marketing for Information Resources, Inc., Feil worked with U.S. retailers and brands on their strategies, led the IRI global innovation practice, and launched the company’s ecommerce platform.
In June 2014 she added tech startup to her experiences when she was named CEO of bizHive, a dynamic online marketplace that connects small business owners with best-in-class marketing and operations services suppliers.
“I’m honored to serve on the board of this dynamic, growing company” said Feil. “I look forward to working together with the PowerReviews board and management team as they continue to deliver innovative solutions that increase sales and drive actionable insights for brands and retailers of all sizes.”
Feil is the president of The CMO Club-Chicago, serves on the Global Retail Marketing Association Advisory Board, and has been named a “Woman to Watch” by Ad Age, Crain’s Chicago Business, and Consumer Goods & Technology magazines.
To learn more about PowerReviews, visit http://www.powerreviews.com.
About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to increase conversion and improve products and the customer experience with ratings and reviews and Q&A software. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales up to 17%. The PowerReviews Syndication Network reaches 2,500 retailers and more than 700 million in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit http://www.powerreviews.com.
Meghan Spork, Walker Sands Communications, +1 312-241-1474, [email protected]
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