Posterscope USA Launches New Strategic Direction Centered Around Digital, Data and Dynamic Content

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Integration of Liveposter Technology Enhances Agency’s Ability to Deliver Out-of-Home Campaigns Featuring Data-Driven, Real-Time, Targeted Content

Posterscope USA, a leading Out-of-Home (OOH) communications specialist, today formally launched the agency’s new digital strategic direction. Posterscope’s approach is a result of evolving client demands, and focuses on dynamic creative, real-time planning and buying, advanced audience measurement; all underpinned by investment in technology, data and senior talent.

The agency is integrating the recently acquired Liveposter technology platform in the USA, allowing brand advertisers to deliver engaging, data-driven, targeted digital content at scale and across multiple OOH operators. Kenneth Brinkmann has been brought on board to lead a dedicated team responsible for leveraging the Liveposter technology to its fullest extent.

Posterscope formally acquired Liveposter and its platform last month after using the technology platform in a number of campaigns executed for marquee brands such as FanDuel, GM and Reebok in the past year.

“The future of Out-of-Home Location Marketing is about data-driven dynamic content that directly reaches target audiences in real-time in an engaging way,” said Helma Larkin, CEO of Posterscope USA. “With the investments we’ve made in the Liveposter platform and a full-service in-house team, we are bringing to the OOH market the most comprehensive offering, affording our clients the ability to use OOH to reach consumers with relevant, memorable and results-generating content.”

Posterscope continues to embrace and leverage digital data in all aspects of its OOH campaigns. From data to inform planning, real-time buying, through to creative activation and measurement, many various digital sources are utilized. Posterscope will continue to integrate data into the design and execution of OOH campaigns to ultimately deliver higher-impact results for its clients.

“Our dynamic-creative research clearly demonstrates that more relevant, flexible and adaptive content yields significant increases in awareness, engagement and purchase intent,” said Brinkmann, who joins Posterscope USA from the Dentsu Aegis Network in Denmark where he helped develop OOH campaigns for some of Denmark’s largest clients. “Posterscope has established itself as a lead innovator in OOH by understanding that data and dynamic content are the keys to creating campaigns that yield the kind of impact and ROI clients want to see. I am excited to join the team in the U.S. and look forward to taking full advantage of all that our new technology capabilities have to offer.”

About Posterscope:
Posterscope is a full service out of home communications specialist with 700 people in 48 offices across 27 countries. US offices include New York, Los Angeles and Detroit. Posterscope is at the vanguard of cutting edge developments in OOH such as digital, programmatic, and OOH interactivity. Clients include: General Motors, Mastercard, Disney, The Home Depot, Red Bull, Adidas among others.

Media Contact:
Greg Kalish
GK Communications for Posterscope USA

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Greg Kalish

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