PFI Advisors Recognized as a Finalist in the 2016 Industry Awards Program for “RIA M&A Support Services”

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Innovative consulting platform provides advisors with the key back-office and operational resources needed to integrate merged and acquired firms

PFI Advisors’ innovative RIA M&A Support Services consulting platform provides the key insight and operational support to help RIAs manage the integration of firms resulting from an M&A transaction.

PFI Advisors (“Pure Financial Independence”) announced today that the firm has been named a Finalist in the prestigious Industry Awards Program for 2016. The Awards Program recognizes firms that are contributing to advisor success in various categories, including “Investment Bankers/Lenders/Succession Planning Consultants.”

PFI Advisors’ innovative RIA M&A Support Services consulting platform provides the key insight and operational support to help RIAs manage the integration of firms resulting from an M&A transaction, in addition to helping firms prepare for M&A by implementing the right operational and technology infrastructures necessary to position themselves as a buyer of choice for selling firms. These services include, staff training, project plan development and management, pre- and post-acquisition technology and custodian reviews and reconciliations, client onboarding, and more.

“RIA ownership changes are increasing dramatically due to industry demographics, competitive pressures and changing regulations,” said Matt Sonnen, CEO and founder of PFI Advisors. “However, most advisors are not familiar with how to manage the operational and integration complexities created from an M&A transaction. As a result, many deals are not resulting in the synergies owners had hoped for – a glaring need in the industry that led us to develop a consulting platform designed to provide a key solution.”

The Investment Bankers/Lenders/Succession Planning Consultants category in the 2016 Industry Awards Program recognizes companies for, ”New initiatives and programs that facilitate the succession/transition process for advisors and their businesses.” A judging panel of industry luminaries selected PFI Advisors among a number of companies as a Finalist in the category for, “innovation, creativity and new methods of deployment to facilitate advisor success.”

“We’ve had a great response from the industry to the RIA M&A Support Services consulting offering,” Sonnen said. “It is a true honor to be recognized by as a leader in this category and we look forward to the gala event in New York City in September where the industry will gather to celebrate the winners.”

To learn more about PFI Advisors’ consulting offerings, log onto

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About PFI Advisors

“Pure Financial Independence.”

PFI Advisors is pioneering an operational consulting platform that supports the unique back-office, technology and operational needs of RIAs, including M&A Support Services, along with transition support for departing Wirehouse advisors. PFI Advisors provides office infrastructure, RIA infrastructure, and transition services for a simple consulting fee. There is no complicated long-term AUM fee structure or equity stake required to build the firm’s future and provide advisors Pure Financial Independence.

About Matt Sonnen
Prior to founding PFI Advisors, Matt Sonnen learned the ins and outs of the wirehouse model at Merrill Lynch in the late '90s. After leaving Merrill in 2005, he was introduced to the RIA marketplace a few years later when he helped build the infrastructure for Luminous Capital prior to their founding in 2008. As COO and CCO at Luminous, he navigated the technology and compliance challenges as the firm grew from $1.7 billion in assets to nearly $6 billion in less than five years. Luminous Capital sold to First Republic Bank for more than $100 million in 2012, after which Matt headed to Focus Financial Partners in New York City. There, he helped breakaway teams and recently formed RIAs develop strategic initiatives to benefit from best practices, streamline operations, and improve efficiency before heading back to California to launch PFI Advisors with his wife and business partner.

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