Boston, MA (PRWEB) June 16, 2016
Life is Good and ALEX AND ANI, CHARITY BY DESIGN launched a new Life is Good Collection today, featuring four charm bangles to spread the power of optimism and support kids in need. The four charms, available in shiny gold and shiny silver finishes, retail for $28 and serve as everyday reminders to focus on the good:
Listen to Your Heart – Trust, Love, Devotion
Simplify – Pure, Minimalist, Genuine
Fear, Less – Strong, Brave, Undefeated
Life is Good – Joy, Choice, Optimism
For every Life is Good charm bangle sold between June and December 31, 2016, ALEX AND ANI will donate 20% of the purchase price, with a minimum donation of $25,000, to the Life is Good Kids Foundation. The funds will support childcare professionals and their work to build healing, life-changing relationships with children and their caregivers.
“At Life is Good, we are always looking for like-minded partners to drive our mission to spread the power of optimism forward,” said Steve Gross, the Chief Playmaker of the Life is Good Kids Foundation. “This new collection with ALEX AND ANI will help fuel our mission by supporting high-quality care for children across the United States and Haiti who are growing up amidst poverty, violence, and illness.”
“Our partnership with the Life is Good Kids Foundation was formed based on the common belief that positive action has the ability to transform our next generation of youth,” said Nicki Maher, SVP of ALEX AND ANI, CHARITY BY DESIGN. Four designs were created through the teamwork of two like-minded brands, who believe in the power of collaboration to create a strong impact within our community. Our hope is that customers will connect with these bangles through their fun-loving designs and with the knowledge that their purchase is generating change for children who will witness the effects first hand.”
Join Life is Good and ALEX AND ANI to celebrate the launch tonight, June 16th from 7-9:00 P.M EST at their Patriot Place storefronts in Foxboro for food, cocktails, and an appearance by Life is Good Kids Foundation’s founder Steve Gross. Fans can RSVP for the event at http://do617.com/lifeisgood. Each RSVP will be entered to win a pair of tickets to Luke Bryan’s sold out show at Gillette Stadium on July 16th.
The Life is Good collection will be available at ALEX AND ANI stores nationwide, alexandani.com, lifeisgood.com and authorized retailers for $28 each. For more information about the Life is Good bangles, visit alexandani.com. For more information about Life is Good, visit http://www.lifeisgood.com
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need. To date, the company has helped to raise over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit lifeisgood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT THE LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation's Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child's development. For more information, please visit lifeisgood.com/kidsfoundation
ABOUT ALEX AND ANI
ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $30 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. The company’s World Headquarters is located in the greater Providence, Rhode Island area. Please visit alexandani.com for more information.
MEDIA CONTACTS:
Kelsey Cycan – Life is Good
(410) 627-5948; Kelsey(at)harmonica(dot)co
Meredith Pratt – ALEX AND ANI
Bailey Thomas – Full Picture
mpratt(at)alexandani(dot)com; bthomas(at)fullpic(dot)com